Instapage vs WordPress : In-Depth Comparison

Instapage and WordPress are two popular platforms for websites and blogs. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s our detailed Instapage vs WordPress comparison to help you decide.


Instapage vs WordPress

Here’s our step by step comparison of Instapage vs WordPress.



Instapage is a powerful standalone landing page builder that allows you to easily build high converting landing pages for your websites & blogs, without any coding. It features drag & drop page builder, customizable web elements, template library, and A/B testing. It is suitable for small-medium businesses as well as large enterprises.

WordPress is a website builder and hosting platform that allows you to build websites, blogs and online stores for your business. It doesn’t support A/B testing but has plenty of third-party plugins that do so. It is suitable for almost every online business, bloggers, content publishers, SMBs as well as large enterprises.



Instapage offers many useful features such as:

  • Customizable templates
  • Interactive Widgets
  • Confirmation message to the customers
  • Font Customization, up to 5000 web fonts available
  • More than hundred landing page templates
  • Bigstock Image Library
  • Customizable forms
  • Pay per click compatibility
  • Integration Dashboards
  • Click through pages for better conversion rates
  • Efficient campaign management through page grouping
  • Webinar pages
  • Dedicated mobile app templates
  • Mobile-responsive builder
  • Instablocks
  • 40+ integrations
  • Unlimited A/B testing
  • Heatmaps
  • Conversion analytics
  • Advertising integrations
  • Personalization
  • Global Blocks
  • AMP pages & experiences
  • Real-time collaboration
  • Customer Success Manager
  • Professional services
  • Enterprise-grade security

Here’s the detailed list of features offered by Instapage.

WordPress focuses more on website building, with features such as:

  • Simplicity
  • Flexibility
  • Publish with Ease
  • Publishing Tools
  • User Management
  • Media Management
  • Full Standards Compliance
  • Easy Theme System
  • Extend with Plugins
  • Built-in Comments
  • Search Engine Optimized
  • Use WordPress in Your Language
  • Easy Installation and Upgrades
  • Plugin System
  • Theme System
  • Application Framework
  • Custom Content Types


Setup and Ease of Use

With Instapage, you need to build your web pages on their platform and connect your domain/URL with those pages. Instapage will host your pages for you. WordPress needs to be fully installed on your server with PHP+MySQL+Apache installations. You can also use third-party hosted WordPress deployments. Nevertheless, they both have a fair amount of learning curve to get started.


Supported Platforms

Instapage works well on all websites, mobile sites, blogs, ecommerce platforms, content management systems, blogging platforms and website builders. WordPress works on all servers provided it meets the minimum requirements for that WordPress version.



While WordPress is free to use, Instapage offers a free trial, with paid plans starting from $99/month.



Both Instapage and WordPress support plenty of third-party integrations. WordPress plugin system supports thousands of third-party plugins.



There are plenty of alternatives to Instapage such as Unbounce, Lead Pages, Landingi that offer similar features. Similarly, there are many WordPress alternatives such as Wix, SquareSpace which are hosted solutions.


Conclusion – Instapage vs WordPress

Both Instapage and WordPress are mature products with robust features. However, they are meant for different purposes. If you want to build a website, blog or online store, then go for WordPress. However, if you already have a website and want to create landing pages to improve its conversion rate then go for Instapage.