Instapage vs Squarespace : In-Depth Comparison

Instapage and Squarespace are two popular tools for websites, blogs and online stores. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Instapage vs Squarespace to help you decide.


Instapage vs Squarespace

Here’s a step by step comparison of Instapage vs Squarespace.



Instapage is a feature-rich landing page builder that allows you to easily build high converting landing pages without any coding. It also features customizable web page elements and vast template library. It is suitable for small-medium businesses as well as large enterprises.

Squarespace is a visual website builder that allows you to build and host an entire website on their cloud, without any coding. It focuses on website building than landing page optimization. It is suitable for small-medium websites, blogs and online stores.



Instapage focuses more on landing page optimization with features such as:

  • Customizable templates
  • Interactive Widgets
  • Confirmation message to the customers
  • Font Customization, up to 5000 web fonts available
  • More than hundred landing page templates
  • Bigstock Image Library
  • Customizable forms
  • Pay per click compatibility
  • Integration Dashboards
  • Click through pages for better conversion rates
  • Efficient campaign management through page grouping
  • Webinar pages
  • Dedicated mobile app templates
  • Mobile-responsive builder
  • Instablocks
  • 40+ integrations
  • Unlimited A/B testing
  • Heatmaps
  • Conversion analytics
  • Advertising integrations
  • Personalization
  • Global Blocks
  • AMP pages & experiences
  • Real-time collaboration
  • Customer Success Manager
  • Professional services
  • Enterprise-grade security

Here’s the detailed list of features offered by Instapage.

Squarespace focuses more on website building and hosting with features such as:

  • Modern Templates
  • Style Editor
  • Template Switching
  • Built-in Mobile Websites
  • Drag-and-Drop Management
  • Responsive Image Loader
  • Gallery Blocks
  • Audio Collections
  • Dropbox File Synchronization
  • Content Downloading
  • Social Links
  • Custom WYSIWYG Editor
  • Automatic Image Scaling
  • Site Annotations
  • Direct Editing
  • Mobile Information Bar
  • Custom CSS

Here’s the detailed list of features offered by Squarespace.


Setup and Ease of Use

In case of Instapage, you need to build web pages on their page builder and connect your domain/URL to those pages. Instapage will host your web pages for you. Similarly, you need to build your entire website on Squarespace and point your domain to it. They are both well-designed and well-documented.


Supported Platforms

Both Instapage and Squarespace work well on all websites, blogs, mobile sites, blogging platforms, content management systems.



Instapage offers a free trial, with paid plans starting from $99/month. Squarespace also offers a free trial, with paid plans starting from $16/month.



Both Instapage and Squarespace support plenty of third-party integrations with popular tools such as Zapier, Slack, Dropbox, Google Drive and Mailchimp.



There are plenty of alternatives to Instapage such as Unbounce that offer similar features. There are many alternatives to Squarespace such as Wix, WordPress, etc that offer website building.


Conclusion – Instapage vs Squarespace

Both Instapage and Squarespace are mature products with robust features. If you are trying to build a website, go for Squarespace. if you already have a website, and want to build high converting landing pages for it, then go for Instapage.