Instapage vs Mailchimp : In-Depth Comparison

Instapage and Mailchimp are both popular marketing tools for websites, blogs and online stores. Although Mailchimp is an email marketing platform, it also provides a landing page builder, like Instapage. Here’s a detailed comparison of Instapage vs Mailchimp landing pages to help you decide which is the right landing page builder for your business.


Instapage vs Mailchimp

Here’s a step by step comparison of Instapage vs Mailchimp.



Instapage is a feature-rich landing page builder that allows you to build landing pages without any coding, and customize them with a few clicks. It also provides a vast template library and supports A/B testing. Instapage is suitable for small-medium businesses as well as large enterprises.

Mailchimp also provides a free landing page builder that allows you to visually design landing pages as well as emails. It also provides professionally-designed templates to help you get started. Mailchimp is suitable for small-medium businesses as well as large enterprises.



Instapage focuses on landing page optimization with features such as:

  • Customizable templates
  • Interactive Widgets
  • Confirmation message to the customers
  • Font Customization, up to 5000 web fonts available
  • More than hundred landing page templates
  • Bigstock Image Library
  • Customizable forms
  • Pay per click compatibility
  • Integration Dashboards
  • Click through pages for better conversion rates
  • Efficient campaign management through page grouping
  • Webinar pages
  • Dedicated mobile app templates
  • Mobile-responsive builder
  • Instablocks
  • 40+ integrations
  • Unlimited A/B testing
  • Heatmaps
  • Conversion analytics
  • Advertising integrations
  • Personalization
  • Global Blocks
  • AMP pages & experiences
  • Real-time collaboration
  • Customer Success Manager
  • Professional services
  • Enterprise-grade security

Here’s the detailed list of features offered by Instapage.

Mailchimp also offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.


Setup and Ease of Use

Both Instapage and Mailchimp have a similar setup. You need to create landing pages on their platform and connect your URL/domain to those pages. These tools will host your pages for you.


Supported Platforms

Both Instapage and Mailchimp landing pages work well on all websites, blogs, mobile sites, blogging platforms, ecommerce platforms, content management systems.



Instapage offers a free trial, with paid plans starting from $99/month. Mailchimp offers a free plan, with premium features starting from $10/month.



Both Instapage and Mailchimp support plenty of third-party integrations such as Dropbox, Google Drive, Slack, Zapier.



There are plenty of alternatives to Instapage such as Unbounce. Similarly, there are many alternatives to Mailchimp landing pages such as Click Funnels.


Conclusion – Instapage vs Mailchimp

Both Instapage and Mailchimp landing pages are mature products with robust features. You can’t go wrong with either of them.


About Fedingo Team

Fedingo is a Google Analytics Reporting Tool for Digital Agencies & Online Marketers. Fedingo makes it easy to create Google Analytics reports & dashboards for your clients and automate report generation. Try it for free today!