Inspectlet vs Google Analytics : In-Depth Comparison

Inspectlet and Google Analytics are two popular marketing tools for websites & blogs. However, they are meant for different purposes. If you don’t understand their key differences, then you might end up picking the wrong tool for your business. Here’s a detailed comparison of Inspectlet vs Google Analytics.


Inspectlet vs Google Analytics

Here’s a step-by-step comparison of Inspectlet vs Google Analytics.



Inspectlet is a popular conversion rate optimization software for websites & blogs. It features heatmaps, session recordings & replay, conversion funnels, form analytics. You can use it to reduce bounce rate, improve conversion rate, get more signups and subscribers. It is suitable for small-medium businesses and large enterprises.

Google Analytics is a popular web analytics that gives you tons of useful information about your website visitors, such as their language, location, browser, device, URL, etc. It is suitable for every website. However, it doesn’t provide conversion rate optimization features such as heatmaps, session replays, conversion funnels, etc.



Inspectlet offers many useful features such as:

  • Session recording
  • A/B testing
  • Heatmap Analytics
  • Scroll map
  • Click tracking
  • Mouse movement tracking
  • Keypress tracking
  • Form Analytics
  • Error logging
  • Advanced filtering
  • Dashboards and Reports
  • Integration with other analytics
  • Mobile recording & tracking
  • Funnel analysis

Here’s the detailed list of features offered by Inspectlet.


Google analytics offers many features such as:

  • Traffic Information
  • Goal Tracking
  • Website Conversion
  • User Activity
  • Audience Reports
  • Flow Visualization
  • Custom Reports & Dashboards


Setup and Ease of Use

Both Inspectlet and Google Analytics have similar setup. You need to paste a piece of code on your web pages where you want these tools to collect data from website visitors. Once installed, you don’t need any technical assistance to create marketing campaigns. You can also install them via Google Tag Manager, or using direct plugins from popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Inspectlet vs Google Analytics in this case.


Supported Platforms

Both Inspectlet and Google Analytics work on every website & mobile site, no matter what technology they use.



Inspectlet offers a free plan that supports 1,000 sessions/month, with paid plans starting from $39/month. Google Analytics is free to use.



Inspeclet integrates with just Hubspot, Squarespace & Shopify. Google Analytics doesn’t integrate with any other tool, but other tools in turn integrate with Google Analytics.



There are plenty of alternatives to Inspectlet such as Hotjar, FullStory, Freshmarketer that offer conversion rate optimization. Similarly, there are many alternatives to Google Analytics such as Piwik.


Conclusion – Inspectlet vs Google Analytics

Inspectlet and Google Analytics are both mature & robust products. However, if you are looking for a conversion rate optimization (CRO) platform, go for Inspectlet. There are many CRO features available in Inspectlet but absent in Google Analytics. Similarly, if you are looking for web analytics, go for Google Analytics. It provides unparalleled user analytics.