Inspectlet vs Fullstory : In-Depth Comparison

Inspectlet and FullStory are two popular conversion rate optimization software for websites and blogs. Here’s a comparison of Inspectlet vs FullStory to help you decide which is the best conversion rate optimization software for your business.


Inspectlet vs Fullstory

Here’s a step-by-step comparison of Inspectlet vs FullStory.



Inspectlet is a feature-rich conversion rate optimization that features heatmaps, session replay, conversion funnels, form analytics. It can be used to reduce bounce rate, improve conversion rate, get more subscribers and sign ups. It is suitable for small-medium businesses and large enterprises.

FullStory is a comprehensive conversion rate optimization tool that also offers heatmaps, debugging, error logging and a lot more. It is suitable for small-medium businesses as well as large enterprises.



Inspectlet provides many features to help you improve conversion rate as well as improve user experience:

  • Session recording
  • A/B testing
  • Heatmap Analytics
  • Scroll map
  • Click tracking
  • Mouse movement tracking
  • Keypress tracking
  • Form Analytics
  • Error logging
  • Advanced filtering
  • Dashboards and Reports
  • Integration with other analytics
  • Mobile recording & tracking
  • Funnel analysis

Here’s the detailed list of features offered by Inspectlet.


FullStory’s features focuses more on conversion rate:

  • Session recording
  • Session replay
  • Console recording
  • Exclude elements
  • Blacklisting & Whitelisting of IPs
  • AJAX recording
  • Single Sign on
  • GDPR compliance
  • Custom variables
  • Custom events
  • Error clicks
  • Dead clicks
  • Rage clicks
  • Thrashing mouse
  • Co-browsing
  • Advanced playback controls
  • Session history
  • Browsing environment
  • Screen resolution
  • Conversion funnels
  • Heatmaps
  • Slowest pages
  • Stack traces
  • Export CSV, JSON
  • Notifications
  • Segments & Filters
  • Third party integrations

Here’s the detailed list of features offered by FullStory.


Setup and Ease of Use

Both Inspectlet and FullStory  have similar setup. You need to paste a piece of code on the web pages for which you want these tools to collect visitor data. Once installed, you can create marketing campaigns on their web app, without any technical assistance. You can also install them via Google Tag Manager, or using direct plugins for popular platforms like WordPress, Shopify, Magento, etc. They are both well designed, easy to use and well-documented.


Supported Platforms

They both work on all websites, mobile sites and blogs, not matter which technology they use. There is not much difference between Inspectlet vs FullStory in this case.



Inspectlet offers a free plan that supports 1,000 sessions/month, with paid plans starting from $39/month. FullStory also offers a free plan that supports up to 1,000 sessions/month, with paid plans stating from $199/month.



Inspectlet integrates with only Shopify, Squarespace. FullStory supports more than 25 third-party integrations such as Slack, Google Analytics, Zendesk, etc.



There are plenty of alternatives to Inspectlet such as SessionCam, Mouseflow, etc that support heatmap analytics and conversion optimization. Similarly, there are many alternatives to FullStory that also support conversion rate optimization.


Conclusion – Inspectlet vs FullStory

Both Inspectlet and FullStory are mature and robust products that offer many useful features to improve website conversion rate. There may be some minor features available in one of them and absent in the other but that depends on your specific requirements. However, the paid plans of FullStory are more expensive than those of Inspectlet. So if you are a small-medium business, go for Inspectlet. If you are a large enterprise, go for FullStory.