How to Improve Google Search Ranking for Your Business

Even though the exact formula used by Google to determine which page should be ranked on top is a secret, there are quite a few things you can do to improve your rank in search results. If you are looking for a quick way on how to improve Google search ranking, this article is certainly not for you!

The term used by Google to rank pages is called Search Engine Optimization or SEO. Remember before proceeding to read that there can be no quick results when it comes to ranking high on Google.

Listed below are extremely effective methods of how to improve Google search ranking:

Paid listings and Organic Search Results

Getting people to click on your web link on search engines can be done in a variety of ways. Paid listings are ads that show up in sponsored areas. However, it is the organic search results on search engines like Google, Bing, and Yahoo that is the most effective.

Organic search results are free and are based on the site’s content and how much it matches with the keywords that are being searched by your target customers. Here, we’ll talk about the organic method involved in ranking high on Google.

There are very few people who click on the second page of Google search results. Most of us usually click on relevant links on the first page and move on. Thus, every business owner’s aim must be to be listed on the first page of Google search results for various target keywords.

Once search engines are aware of your site, it scans your web pages, index the details, and analyze the content to figure out where your website should rank in the search results.

Listed below are the common criteria that all search engines use to rank pages and websites:


Headlines are extremely important in deciding whether or not your website/page will be displayed on the top search results. Here are few things you can do to make your headline strong:

• Use the target keyword or key phrase in the title. It is even better if you could start the headline with the focus keyword.

• The length must be between 9-11 words. Google will display only the first 55-60 characters of the title.

• Avoid misleading the readers by framing catchy headlines.

• Google your keyword before framing a headline. See the kind of titles being used and associated keywords in those titles. Accordingly, frame your headline.

Focus Keywords

Focus keywords or target keywords are words and phrases that your target customers type on search engines to find your business.

Spend time researching and discovering the keywords that your target customers are using to find similar businesses as yours using Google trends and keyword tool.

Use Lsigraph to help find related keywords for your web page and include as many as possible depending on your content. It also helps in assessing what exactly people are looking for.

Title Tag and Header Tag (H1 Tag)

The Title Tag is a short summary of all that people can expect from the page. It appears on several places, including the browser’s title bar.

It is a good idea to include a unique title on each page in your site, but make sure it is less than 65 characters, and that includes spaces.

All pages on your website must have one H1 Tag. Even though it does not appear in search results, it conveys to the visitors what exactly they are viewing or reading.

Meta Description

The Meta Description is the short summary or description that appears below your web link on search results. The description should contain your target keyword and must be less than 150 characters. The target keyword must be mentioned in the first line of the description.

Web Page Content

The content of your website and the web page is extremely critical in deciding whether or not your page will rank high on Google search results for the target keyword.

The content must preferably be between 300 and 700 words. The entire content must focus on your target keyword. Make sure that your content is at least 80%-90% authentic (without quotes, it should be 100%). There are several paid and free Copyscape tools which you can use to check the uniqueness of your content.

You can also check free SEO tools to boost search engine rankings.

Website Navigation

If you are still wondering, how to improve Google search ranking, make sure that your website is user-friendly and easy to navigate.

All the URLs in your navigation must be checked regularly as any broken link might make the Google drop you from its search results.


Include a sitemap in your website. As the word suggests, it is a map or directory of all pages in your site. It can increase the speed of indexing and also increase site traffic by indexing previously ignored pages.

The two types of sitemaps include an HTML sitemap and an XML sitemap.

Optimization of Images

Images serve as a visual treat to the audience, and also help break up the text. Each web page must have one or multiple images (Make sure that the page is not too heavy or else it will take too much time to load).

The file name must include the target keyword. If your page is about lowering small business tax, your image file name must be ‘lower- small-business-tax’ (use lower case and separate each word using a hyphen.)
Alt text must also consist of the target keyword and should be a short (3 words) sentence.

Internal Links and Backlinks

Links are a very crucial factor in deciding whether or not search engines will rank your site. There are two types of links on a web page – internal links and backlinks.

An internal link is a link of a keyword or sentence on one page to another page on your website. Backlinks, on the other hand, are links from other websites to that point on your site.

The chances of search engines ranking you higher on its search results are dependent to an extent on whether or not sites choose to link your web page to their site. It is tough, but the only way to ensure that you get backlinks is by producing valuable content for your target audience.


Search engine optimization is the word being used these days for the success of your online business. It is slow, but a sure way to attract your target audience. Look nowhere else if you want to know how to improve Google search ranking.