iContact vs Mailchimp : In-Depth Comparison

Both iContact and Mailchimp are popular email marketing tools that offer plenty of useful features. Here’s a detailed comparison of iContact vs Mailchimp to help you decide which is the right email marketing tool for your business.


iContact vs Mailchimp

Here’s a step by step comparison of iContact vs Mailchimp.



iContact is a feature-rich email marketing tool that allows you to gather email addresses, build mailing lists, design emails visually, and automate email marketing. It is suitable for small-medium businesses as well as large enterprises.

Mailchimp is a powerful email marketing platform that allows you to easily build your mailing lists with the help of widgets & plugins, segment your mailing list, build stunning emails using drag & drop and automate email marketing. It also features A/B testing and landing page builder.



iContact offers many useful features such as:

  • Drag & Drop Editor
  • A/B Split Test
  • Automation
  • Audience Segmentation
  • Performance Reporting
  • Multi-User Accessibility
  • Subscriber Management
  • API Integration
  • Salesforce Integration
  • Pre-built design template library
  • Responsive email layouts
  • HTML editor option
  • Instant SpamCheck
  • Customizable merge fields
  • Complete send time control
  • Subscriber engagement score
  • Segment by custom fields
  • Custom sign-up form creation
  • iContact Drag and Drop Template Email
  • Drag & Drop Editor
  • Contact Management
  • Sign Up Forms

Here’s the detailed list of features offered by iContact.


Mailchimp also offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.


Setup and Ease of Use

Both iContact and Mailchimp have a similar setup. They are both standalone, cloud-based email marketing platform that don’t require any downloads or installation. You can simply sign up for and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between iContact vs Mailchimp in this case.


Supported Platforms

Both iContact and Mailchimp work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps and mobile apps.



iContact’s paid plans start from $14/month. Mailchimp offers a free plan, with paid plans starting from $9.99/month.



Both iContact and Mailchimp support plenty of third-party integrations with popular tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.



There are plenty of alternatives to iContact such as Constant Contact, ActiveCampaign. Similarly, there are many alternatives to Mailchimp such as AWeber, GetResponse.


Conclusion – iContact vs Mailchimp

Both iContact and Mailchimp are feature-rich email marketing tools that offer many useful features. They are both good at what they do. You can’t go wrong with either of them.



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