iContact vs Hubspot : In-Depth Comparison

Both iContact and Hubspot are popular marketing tools that offer tons of useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of iContact vs Hubspot to help you decide which is the right tool for your business.


iContact vs Hubspot

Here’s a step by step comparison of iContact vs Hubspot.



iContact is a feature-rich email marketing tool that features drag & drop email builder, template library, email automation, A/B testing, conversion rate optimization. It is suitable for small-medium businesses as well as large enterprises.

Hubspot is a marketing automation platform that helps you to automate every aspect of inbound marketing such as email marketing, search engine optimization, content marketing and social media marketing. It is suitable for medium-large businesses as well as enterprises.



iContact offers many useful features such as:

  • Drag & Drop Editor
  • A/B Split Test
  • Automation
  • Audience Segmentation
  • Performance Reporting
  • Multi-User Accessibility
  • Subscriber Management
  • API Integration
  • Salesforce Integration
  • Pre-built design template library
  • Responsive email layouts
  • HTML editor option
  • Instant SpamCheck
  • Customizable merge fields
  • Complete send time control
  • Subscriber engagement score
  • Segment by custom fields
  • Custom sign-up form creation
  • iContact Drag and Drop Template Email
  • Drag & Drop Editor
  • Contact Management
  • Sign Up Forms

Here’s the detailed list of features offered by iContact.

Hubspot focuses more on marketing automation with features such as:

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversational bots
  • Reporting dashboards
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
  • Custom event reports

Here’s the detailed list of features offered by Hubspot landing pages.


Setup and Ease of Use

Both iContact and Hubspot are standalone, cloud-based marketing tools that don’t require any setup, downloads or installations. They are both well-documented, well-designed and easy to use.


Supported Platforms

Both iContact and Hubspot work well on all websites, blogs, online stores, web apps, mobile apps, content management systems, ecommerce platforms, blogging platforms.



iContact’s paid plans start from $14/month. Hubspot’s pricing is available on request only.



Both iContact and Hubspot support plenty of third-party integrations with other tools such as Google Drive, Google Analytics, Dropbox, Slack, Zapier.



There are plenty of alternatives to iContact such as Mailchimp, GetResponse. Similarly, there are many alternatives to Hubspot such as Pardot, Marketo.


Conclusion – iContact vs Hubspot

Both iContact and Hubspot are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.