iContact vs Constant Contact : In-Depth Comparison


Both iContact and Constant Contact are two popular email marketing tools that offer plenty of useful features. Here’s a detailed comparison of iContact vs Constant Contact to help you decide which is the right email marketing tool for your business.

 

iContact vs Constant Contact

Here’s a step by step comparison of iContact vs Constant Contact.

 

Overview

iContact is a feature-rich email marketing tool that features visual builder, template library, email automation and list building. It is suitable for small-medium businesses as well as large enterprises.

Constant Contact is a powerful email marketing tool that allows you to easily gather email addresses, build mailing lists, design emails, segment customers, automate emails, and do A/B testing.

 

Features

iContact offers many useful features such as:

  • Drag & Drop Editor
  • A/B Split Test
  • Automation
  • Audience Segmentation
  • Performance Reporting
  • Multi-User Accessibility
  • Subscriber Management
  • API Integration
  • Salesforce Integration
  • Pre-built design template library
  • Responsive email layouts
  • HTML editor option
  • Instant SpamCheck
  • Customizable merge fields
  • Complete send time control
  • Subscriber engagement score
  • Segment by custom fields
  • Custom sign-up form creation
  • iContact Drag and Drop Template Email
  • Drag & Drop Editor
  • Contact Management
  • Sign Up Forms

Here’s the detailed list of features offered by iContact.

 

Constant Contact also offers many useful features such as:

  • List-Building Tools
  • Contact Management
  • Social Media Sharing Tools
  • Tracking & Reporting
  • Image Library
  • Marketing Automation
  • Apps & Integrations
  • Facebook Fan Promotion
  • Opens & Click Tracking
  • Events Registration & Management
  • Deliverability
  • Mobile Email Marketing

Here’s the detailed list of features offered by Constant Contact.

 

Setup and Ease of Use

Both iContact and Constant Contact are standalone, cloud-based email marketing tools that don’t require any setup. You can simply sign up for and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between iContact vs Constant Contact in this case.

 

Supported Platforms

Both iContact and Constant Contact work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps, mobile apps.

 

Pricing

iContact’s paid plans start from $14/month. Constant Contact’s paid plans start from $20/month.

 

Integrations

Both iContact and Constant Contact support plenty of third-party integrations with popular tools like Google Analytics, Google Drive, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to iContact such as Mailchimp, GetResponse. Similarly, there are many alternatives to Constant Contact such as ActiveCampaign.

 

Conclusion – iContact vs Constant Contact

Both iContact and Constant Contact are popular email marketing tools that offer plenty of useful features. They are both good at what they do. You can’t go wrong with either of them.