iContact vs AWeber : In-Depth Comparison


Both iContact and AWeber are two popular email marketing tools that offer plenty of useful features. Here’s a detailed comparison of iContact vs AWeber to help you decide which is the right email marketing tool for your business.

 

iContact vs AWeber

Here’s a step by step comparison of iContact vs AWeber.

 

Overview

iContact is a powerful email marketing tool that features visual email builder, mailing list builder, template library, email automation, customer segmentation, and A/B testing. It is suitable for small-medium businesses as well as large enterprises.

AWeber is also a feature-rich email marketing tool that provides most of what iContact already offers. It allows you to easily gather email addresses, build mailing lists, design stunning emails, automate email marketing, do customer segmentation and A/B testing.

 

Features

iContact also offers many useful features such as:

  • Drag & Drop Editor
  • A/B Split Test
  • Automation
  • Audience Segmentation
  • Performance Reporting
  • Multi-User Accessibility
  • Subscriber Management
  • API Integration
  • Salesforce Integration
  • Pre-built design template library
  • Responsive email layouts
  • HTML editor option
  • Instant SpamCheck
  • Customizable merge fields
  • Complete send time control
  • Subscriber engagement score
  • Segment by custom fields
  • Custom sign-up form creation
  • iContact Drag and Drop Template Email
  • Drag & Drop Editor
  • Contact Management
  • Sign Up Forms

Here’s the detailed list of features offered by iContact.

AWeber also offers many useful features such as:

  • Autoresponders
  • Sign Up Forms
  • Email Deliverability
  • Email Newsletters
  • Drag and Drop Editor
  • AWeber Mobile App
  • HTML Email Templates
  • Subscriber Management
  • App Showcase
  • Subscriber Segmenting
  • Email Marketing Analytics
  • Email Analytics
  • Direct Email Marketing
  • Bulk Email Marketing
  • Permission Email Marketing
  • Business Email Marketing
  • Email Marketing Campaigns
  • Best Email Marketing
  • Blog Newsletters

Here’s the detailed list of features offered by AWeber.

 

Setup and Ease of Use

Both iContact and AWeber are standalone, cloud-based email marketing tools that require no setup, installation or downloads. You can simply sign up and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between iContact vs AWeber in this case.

 

Supported Platforms

Both iContact and AWeber work well on all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps, mobile apps.

 

Pricing

iContact’s paid plans start from $14/month. AWeber’s paid plans start from $19/month.

 

Integrations

Both iContact and AWeber support plenty of third-party integrations with popular tools such as Google Drive, Google Analytics, Dropbox, Slack, Zapier.

 

Alternatives

There are plenty of alternatives to iContact such as Mailchimp, GetResponse. Similarly, there are many alternatives to AWeber such as ActiveCampaign, Campaign Monitor.

 

Conclusion – iContact vs AWeber

Both iContact and AWeber are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.