Email Blasts are a great way to send marketing campaign emails, newsletters, press releases and even inform customers and subscribers about new product releases and business updates. However, if you don’t send email blasts the right way, chances are not many will open your email or respond to it.
How to Send Email Blast?
To send email blasts, you need to do 3 things:
- Write Email Blast
- Send Email Blast
- Analyze the impact of your Email Marketing Blast Campaign
How to Write an Email Blast?
1. Determine the purpose of Email Blast
Why are you sending an email blast campaign ? How many recipients will receive your Bulk Email? The BestThere are many reasons why businesses send email blasts – to promote a product, send an offer, blog newsletter, inform about new products & features, policy changes. The Best Email Blasts inform users and solve their problems. Once you determine purpose of your email blast, you’ll be able to tailor your email to suite it. Also remember, if you’re sending out a periodic email such as monthly newsletter, send it around the same time of every month.
Check out our list of Best Places for Free Email Newsletter Templates that you can use for your own email marketing campaigns.
2. Write a compelling subject line
Since people get so many emails everyday, and many of them are spams, it’s essential to make your email stand out. Subject Line is the most important factor that drives email open rates. Avoid cliched subject lines and write compelling subject that tells the user what your email is about and asks him to take action. For example,
“15% off on Sneakers! Offer valid only Today” is better than “Buy shoes at a discount”
3. Keep it Short and to the Point
Nobody has the time to read long paragraphs in emails. Limit your message to 3-5 lines. If your email is about policy change or product updates which require elaboration, mention the gist and provide a link to the details.
If you’re sending promotional emails, simply expand about the subject line to tell the reader what your email is about. Also create a sense of urgency to entice readers to take the next action, like clicking on the offer. Clearly add a call to action in your message – whether it is clicking a link, filling a form, playing a video.
Some email providers like GMail include the first line of your message alongside subject in the inbox. So make it catchy. Here’s an example, “For today only, there’s 15% off on all Sneakers by Nike, Adidas, Puma. Click below to order online. Use Promo Code ABC123”
You can also add images and banners to make your email attractive, although it may sometimes get flagged as spam, or the images will be blocked from display.
4. Personalize your Email Blast
Personalized emails improve email open rates and click-through rates. So instead of sounding like you are blasting an automated email to your list, make it look like you sent it directly to the recipient. Here are some ways to personalize your emails.
- Use a person’s email address (e.g email@example.com) as sender instead of generic ones like firstname.lastname@example.org
- Use recipient’s first name while addressing him, that is, use “Hi Tim” instead of just “Hi”. You’ll need a database or a spreadsheet with the names of all your recipients
- If you have segmented your customer list, you can create separate email blast for each segment. For example, if you have segmented your list based on location, you can include location name in you message to personalize it further.
5. Avoid Spammy techniques
Your email blast campaign needs to follow certain rules (provided by CAN-SPAM Act) to avoid being flagged as a spam. It should have a button/link to unsubscribe so that people can opt out. Also, recipients should know who the email is coming from. So include a proper reply-to address where people can send their questions & concerns.
Spam filters also flag emails that have suspicious content. So avoid using all caps in your subject or message. Also avoid using spammy keywords like free, money, rich, etc.
You can also check out our email blast examples for tips to improve your emails.
How to Send Email Blast?
Now that you’ve crafted your email blast, you are ready to send it.
1. Choose an Email Blast Software or Service
To send an email blast, you need an email blast software or tool that fits your requirements. While researching for an email blast service or a platform, look for things like ease of use, proper documentation & support, affordable pricing, ability to connect to your database or CRM software, and blast campaign analytics. Some of the CRM software have in-built ability, or plugins to send email blast. You can also look at some of the popular email blast software such as MailChimp, Constant Contact, and Vertical Response.
Check out our list of 5 Best MailChimp Alternatives that you can use for you Email marketing campaigns.
2. Choose your target audience
Next, choose who will receive your email. While building email list, it’s important to segment them so that you can send them targeted email blasts later. You can segment email list in various ways based on their location, age, gender, buying habits. This information must be collected from your subscribers when they sign up for your product, or emails. Make sure you target the right people with your email blasts. For example, if you send an offer to people in Chicago about your store in Miami, it won’t be helpful.
3. Compose Email in Email Blast Software
Almost all email blast software allow you to compose emails directly in their tool, or platform. You can copy paste your subject, message and images in the software to create a blast email, change the formatting and add links. They also provide various templates that you can use to customize your email. Here’s an email blast example of how Mailchimp does it.
Check out our list of Best Welcome Email Templates to grow your business.
4. Send email blast in phased manner
After you have composed & saved your email, send a test email to yourself. Check if you receive it properly without being flagged as a spam. Also open it in different browsers & devices to see if they look fine. Click the links in your email to ensure there aren’t any broken links.
If you find and fix any mistake, send another test email to ensure all changes are made correctly. Next send email blast to a small number of users in your target list. This will help you get feedback from your users and make changes before you send email blast to everyone in your target email list.
Finally, when all looks good, send email blast to your target email list.
Check out our list of best email marketing campaign examples for tips & tricks to optimize your email marketing campaigns.
How to Analyze Email Campaign Performance?
Most email blast software & services provide in-built analytics that provide useful information such as delivery rate, email open rates, and click through rates, they even allow you to do A/B testing. For example, here are some of the email marketing campaign analytics provided by MailChimp.
If you need sophisticated or custom analytics, you can use popular analytics tools such as Google Analytics. Most Email Blast Software allow you to integrate with Google Analytics.
Email Campaign Analytics helps you understand lots of important things like the best time to send emails, which subject lines have good open rates, what topics resonate with your users, which links drive most click throughs, which subscribers opted out and even how each segment responds to your email blast campaign.
Email Blasts can help you continuously engage with your subscribers and even grow your email list quickly, as long as you send them relevant content that’s interesting and useful.
How do you send email blast to your subscribers? Share your experience with us.