How to Create Custom Affinity Audience in Google Ads


Custom Affinity Audience in Google Ads allow advertisers to target audience based on their web activity and interests. It also allows you to target a refined pool of audience with better marketing control, at an affordable budget. Here’s how to create custom affinity audience in Google Ads.

 

What Are Custom Affinity Audiences in Google Ads

Custom Affinity Audiences allow marketers to define their own audience in Adwords based on a combination of recent web activity, search history, target keywords and website visits.

It gives advertisers a more holistic picture of people’s interests as well as their behavior, making it easy to target a more tailored audience.

Bonus Read : How to Create Custom Intent Audiences in Google Ads

 

Benefits & Advantages of Custom Affinity Audiences

Here are the advantages & benefits of custom affinity audiences. Google Ads allows you to target audience:

  • Based on specific URLs
  • Who have visited your competitor’s website
  • Who use specific keywords and search phrases
  • Who use specific Apps

You can combine custom affinity Audience with more targeting options to refine your list even further.

Bonus Read : How to Create Custom Lookalike Audiences in Google Ads

 

Custom Affinity vs Custom Intent Audiences

Custom Affinity Audiences are users whom you can target based on their website activity and behavior, who may be interested in your products & services. It is a great way to reach top of the funnel audience and drive brand awareness.

However, Custom Intent Audiences are users who are actually in market looking for a product or service similar to yours. It is a great way to reach bottom of the funnel audiences.

 

How to Create Custom Affinity Audience in Google Ads

Here are the steps to create custom affinity audience in Google Ads.

 

1. Create New Display Campaign

 

2. Go to Audiences

 

3. You will see a list of different target audiences supported by Google Ads. Select Affinity and Custom Affinity

create custom affinity audience in google ads

 

Bonus Read : How to Create Dynamic Search Ads

 

4. Select Custom Affinity Audience at the bottom

create custom affinity audience in google ads

 

5. You will see a form to configure your custom affinity audience. Input values for interests, URLs, places & apps.

create custom affinity audience in google ads

 

Bonus Read : How to Create Remarketing List in Adwords

 

6. Click Preview to get an estimate of your audience size. Click Create to create custom affinity audience.

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