Hotjar vs VWO : In-Depth Comparison

Hotjar and VWO (Visual Website Optimizer) are two popular marketing tools for websites. However, they are meant for different purposes. If you don’t understand their key differences, then you might end up picking the wrong tool for your website.


Hotjar vs VWO

Here’s a step-by-step comparison of Hotjar vs VWO.



Hotjar is a popular website conversion rate optimization software that features heatmaps, session replays, form analytics, conversion funnels, mouse tracking, opinion polls and micro surveys. Hotjar doesn’t offer A/B testing.You can use it to understand user behavior, improve conversion rate, reduce bounce rate, get more signups and subscribers. It is suitable for small-businesses and large enterprises.

VWO is an A/B testing and heatmap analytics tool that allows you to test web page variations on your site visitors to determine the best version. It is suitable for medium-large websites that get a lot of traffic. It might not be suitable for small websites.



Hotjar focuses more on conversion optimization, with features such as:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization

Here’s the detailed list of features offered by Hotjar.

VWO focuses more on A/B testing with features such as:

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Geo-targeting
  • Segmentation of reports
  • API access

Here’s the detailed list of features offered by VWO.


Setup and Ease of Use

Both Hotjar and VWO are well-designed and documented. They both have a similar setup. You need to paste a piece of code on the web pages where you want these tools to collect visitor data.


Supported Platforms

Both Hotjar and VWO work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems. There is not much difference between Hotjar vs VWO in this case.



Hotjar offers a free plan that supports upto 2,000 pageviews/month, with paid plans starting from $29/month. VWO’s pricing is available only on request, indicating that it might be expensive for small-medium businesses and startups.



Hotjar integrates with only Optimizely, Hubspot and Omniconvert. VWO integrates with many Web analytics Shopping cart, and CMS platforms.



There are many alternatives to Hotjar such as Crazy Egg, Freshmarketer, Zoho Pagesense, etc. that offer conversion rate optimization. There are plenty of alternatives to VWO such as Unbounce, Optimizely, etc that offer A/B testing.


Conclusion – Hotjar vs VWO

Both Hotjar and VWO are mature, robust platforms that offer many features. If you are looking for a conversion rate optimization software, go for Hotjar. On the other hand, if you are looking for an A/B testing tool, go for VWO.