Hotjar vs Smartlook : In-Depth Comparison

Hotjar and Smartlook are two feature-rich mouse tracking and heatmap analytics tool for websites. Here’s a detailed comparison of Hotjar vs Smartlook to help you decide which is the best tool for your business.


Hotjar vs Smartlook

Here’s a step by step comparison of Hotjar vs Smartlook.



Hotjar is a popular conversion rate optimization software that features heatmaps, session replay, form analytics, conversion funnels, opinion polls, micro surveys. You can use it to improve website conversion rate, reduce bounce rate, get more signups and subscribers. It is suitable for bloggers, marketers, freelancers, small-medium businesses and large enterprises.

Smartlook is a mouse tracking and heatmap analytics tool that features heatmaps, session replays, event tracking and conversion funnels. It can track mouse movements, clicks, scrolls, keypress, and form inputs. It is suitable for startups, bloggers and small businesses.



Hotjar focuses on conversion rate optimization with features such as :

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization

Here’s the detailed list of features offered by Hotjar.

Smartlook focuses on mouse tracking with features such as:

  • Always-on visitor recordings
  • In-context recordings
  • Click heatmaps
  • Automatic event tracking
  • JS Error console
  • Filtering & segmentation
  • Third-party Integration
  • Multi-device compatible
  • Collaboration & sharing
  • Event tracker
  • Conversion Funnel
  • Mobile apps

Here’s the detailed list of features offered by Smartlook.


Setup and Ease of Use

Both Hotjar and Smartlook are easy to use, well-designed, and well-documented. They both have a similar setup. You need to paste a piece of code on your web pages where you need these tools to track visitor data. Once installed, you can monitor these sites on their online dashboards. You can also install them via Google Tag Manager, or using a direct plugin on one of the popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both Hotjar and Smartlook work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between Hotjar vs Smartlook in this case.



Hotjar offers a free plan that supports up to 2,000 pageviews/month, with paid plans starting from $29/month. Smartlook also offers a free plan that supports upto 1,500 pageviews/month, with paid plans starting from $19/month.



Hotjar integrates with only Optimizely, Omniconvert and Hubspot. Smartlook allows you to integrate with CRM and helpdesk systems.



There are plenty of alternatives to Hotjar such as Crazy Egg, Freshmarketer, etc that offer conversion rate optimization. Similarly, there are many alternatives to Smartlook such as Zoho Pagesense, Mouseflow, etc that offer similar features.


Conclusion – Hotjar vs Smartlook

Hotjar and Smartlook are useful tools to improve website conversion rates. However, Hotjar is a more mature software with more features, but with a price tag. So if you are looking for something simple and affordable, go for Smartlook. If you are a small-medium business or large enterprise, go for Hotjar.



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