Hotjar vs Mouseflow : In-Depth Comparison

Hotjar and Mouseflow are two popular conversion rate optimization software that offer many useful features. Here’s a detailed comparison of Hotjar vs Mouseflow to help you decide which is the best conversion rate optimization software for your business.


Hotjar vs Mouseflow

Here’s a step-by-step comparison of Hotjar vs Mouseflow



Hotjar is a feature-rich conversion rate optimization platform that features heatmaps, session replays, mouse tracking, form analytics, conversion funnels, opinion polls, micro surveys. It is suitable for freelancers, bloggers, marketers, small-medium businesses as well as large enterprises.

Mouseflow is a mouse tracking and heatmap analytics tool that allows you to track mouse movements, clicks, scrolls, form inputs and key presses. You can use it to reduce bounce rate, improve conversion rate, get more signups and subscribers. It is suitable for small-medium businesses as well as large businesses.



Hotjar focuses on conversion rate optimization with features such as:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization’

Here’s the detailed list of features offered by Hotjar.

Mouseflow focuses more on mouse tracking and heatmap analytics:

  • Heatmap Analytics
  • Session Replay
  • Conversion Funnels
  • Form Interaction
  • User Feedback
  • Wide range of integrations
  • Filters & Segments
  • Scroll map
  • Reports & Dashboards

Here’s the detailed list of features offered by Mouseflow.


Setup and Ease of Use

Both Hotjar and Mouseflow are easy to use, well-designed and well-documented. They both have a similar setup. You need to paste a piece of code on your web pages where you want these tools to collect visitor data. Once installed, you can monitor your website on their online dashboards. You can also install them via Google Tag Manager, or using direct plugins on popular platforms such as WordPress, Shopify, Magento, etc.


Supported Platforms

They both work well on all websites, mobile sites, blogging platforms, ecommerce platforms, website builders, and content management systems. There is not much difference between Hotjar vs Mouseflow in this case.



Hotjar offers a free plan that supports upto 2,000 pageviews/month, with paid plans starting from $29/month. Mouseflow offers a free trial, with paid plans starting from $29/month.



Hotjar integrates with only Optimizely, Omniconvert, and Hubspot. Mouseflow integrates with plenty of marketing, analytics, ecommerce, customer service tools.



There are many alternatives to Hotjar such as Crazy Egg, Freshmarketer, etc that support conversion rate optimization. Similarly, there are many alternatives to Mouseflow such as Mousestats, SessionCam that support mouse tracking and heatmap analytics.


Conclusion – Hotjar vs Mouseflow

Both Hotjar and Mouseflow are powerful conversion rate optimization tools that offer many useful features. There may be some minor features available in one of them and not the other but that depends on your specific requirements. Nevertheless, they are both worth a try.