Hotjar vs FullStory : In-Depth Comparison

Hotjar and Fullstory are two feature-rich conversion rate optimization software for websites. Here’s a detailed comparison of Hotjar vs Fullstory to help you decide which is the best tool for your business.


Hotjar vs FullStory

Here’s a step-by-step comparison of Hotjar vs Fullstory.



Hotjar is a popular conversion rate optimization platform for websites & mobile sites. It features heatmaps, session recordings & replays, form analytics, opinion polls, and micro surveys. It is suitable for freelancers, bloggers, marketers, small-medium businesses and large enterprises.

FullStory is also a conversion rate optimization software but is also supports many debugging features. So it is not only useful for marketers but also product managers & web developers. It is suitable for medium-large businesses and might be expensive for small businesses & startups.



Hotjar focuses on conversion rate optimization with features such as:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization

Here’s a detailed list of features offered Hotjar.

FullStory focuses not only on conversion optimization but also product improvement:

  • Session recording
  • Session replay
  • Console recording
  • Exclude elements
  • Blacklisting & Whitelisting of IPs
  • AJAX recording
  • Single Sign on
  • GDPR compliance
  • Custom variables
  • Custom events
  • Error clicks
  • Dead clicks
  • Rage clicks
  • Thrashing mouse
  • Co-browsing
  • Advanced playback controls
  • Session history

Here’s the detailed list of features offered by FullStory.


Setup and Ease of Use

Both Hotjar and FullStory are easy to use, well-documented and well-designed. They both have a similar setup. You need to paste a piece of code on the web pages where you want these tools to track visitor data. Once installed, you can monitor your website on their online dashboards. You can also install them via Google Tag Manager, or using a direct plugin from one of the popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both Hotjar and FullStory work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between Hotjar vs FullStory in this case.



Hotjar offers a free plan that supports upto 2,000 pageviews/month, with paid plans starting from $29/month. FullStory offers a free plan that supports upto 1,000 sessions/month, with paid plans starting from $199/month.



Hotjar integrates well with Optimizely, Omniconvert and Hubspot. FullStory integrates with more than 25 third-party tools such as Google Analytics, Slack, Salesforce.



There are many alternatives to Hotjar such as Crazy Egg, Freshmarketer, etc. that support conversion rate optimization. Similarly, there are many alternatives to FullStory such as Zoho Pagesense, Mouseflow, etc that also offer similar features.


Conclusion – Hotjar vs FullStory

Hotjar and FullStory are two feature-rich conversion rate optimization tools that offer many similar features. However, FullStory is more expensive that Hotjar but offers more features. So if you are a small-medium business or a company looking to only improve conversion rate, then go for Hotjar. If you are looking for a single tool to improve conversion rate as well as user experience, then go for FullStory.