Hotjar vs ClickTale : In-Depth Comparison

Hotjar and ClickTale are two popular conversion rate optimization software that offers many useful features. Here’s a detailed comparison of Hotjar vs ClickTale to help you decide the best conversion rate optimization software for your business.


Hotjar vs ClickTale

Here’s a step-by-step comparison of Hotjar vs ClickTale.



Hotjar is a popular website conversion rate optimization software that features heatmaps, session replays, conversion funnels, form analytics, opinion polls, and micro surveys. It is useful to understand user behavior as well as get user feedback. It is suitable for small-medium businesses as well as large enterprises.

ClickTale is also a user experience optimization platform that allows marketers and product managers to optimize their website’s user experience. It is suitable for medium-large businesses and enterprises, and might be expensive for small businesses.



Hotjar focuses on conversion rate optimization with features such as:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization

Here’s the detailed list of features offered by Hotjar.


ClickTale focuses on click tracking with features:

  • Heatmaps
  • A/B testing
  • Multi variate testing
  • Conversion analytics
  • Dashboards
  • Reports
  • Behavioral analysis
  • Error reports
  • Visual editor

Here’s the detailed list of features offered by ClickTale.


Setup and Ease of Use

Both Hotjar and ClickTale are easy to use, well-designed, well-documented. They both have a similar setup. You need to paste a piece of code on your web pages where you want these tools to track visitor data. Once installed, you can monitor your website on their online dashboards. You can also install them via Google Tag Manager, or use a direct plugin from any of the popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both Hotjar and ClickTale work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems and website builders. There is not much difference between Hotjar vs ClickTale in this case.



Hotjar offers a free plan that supports upto 2,000 pageviews/month, with paid plans starting from $29/month. ClickTale’s pricing is not publicly available, and you need to request for quote.



Hotjar integrates with only Optimizely, Omniconvert, and Hubspot. ClickTale integrates with more than 20 third-party Marketing, Analytics, Content Management and Customer Support tools.



There are plenty of alternatives to Hotjar like Crazy Egg, Freshmarketer that offer conversion rate optimization. Similarly, there are many alternatives to ClickTale such as Zoho Pagesense, SessionCam, etc that offer similar features.


Conclusion – Hotjar vs ClickTale

Both Hotjar and ClickTale are feature-rich conversion rate optimization software. However, Hotjar looks more affordable than Clicktale. So if you are a SMB or large business go for Hotjar. If you are a large enterprise, you can try ClickTale.