Hotjar Review, Pricing, Features, Benefits, Pros and cons

Hotjar is a popular conversion rate optimization platform that allows you to understand user behavior and optimize your website to improve conversion rates. Here’s our detailed Hotjar review to help you decide if it is the best conversion rate optimization tool for your business.


Hotjar Review, Pricing, Features, Benefits, Pros and cons

Here’s our Hotjar review, pricing, features, benefits, pros and cons.


Hotjar Review

Hotjar is a feature-rich user analytics and conversion rate optimization platform that allows you to monitor how users interact with your website/mobile app so you can optimize it.

It gives a comprehensive picture of user experience so you can easily improve your website and boost conversion rate.

Hotjar offers 2 types of tools – analysis and feedback.

Analysis tools help you observe & measure user behavior. These include tools like Heatmap, Conversion Funnels, Visitor Recording, and Form Analytics. You can also see live user activity.

Feedback tools allow you to listen to what your users are saying through polls, survey, feedback, and recruiter tools.

It is easy to setup and plays well with all leading platforms such as WordPress, SquareSpace, Shopify, Magento, and more.

Hotjar doesn’t affect website performance or user experience.

You can also segment users using various filters such as device, location, URL, etc. and understand their behavior more minutely.

Hotjar supports more than 40 languages.


Hotjar Benefits

Here are the key benefits of Hotjar:

  • Visual analysis
  • Improve Conversion rate
  • Increase sign ups
  • Improve user experience
  • Get key insights
  • Get customer feedback
  • Flexible pricing plans


Hotjar Features

Here are the key features of Hotjar:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization


Hotjar Pricing

Hotjar offers 3 types of plans – personal, business and agency


  • Basic – Free
    • 2,000 page views per day data collection
    • Unlimited users
    • Limited reports
    • Store data for 365 days
  • Plus – $29/month
    • 10,000 page views per day data collection
    • All features of the BASIC plan
    • 30-day money back guarantee


Business plans are priced based on pageviews/day your site gets.

  • Up to 20,000 pages views per day – $89/month
  • Up to 50,000 pages views per day – $189/month
  • Up to 120,000 page views per day – $289/month
  • Up to 400,000 page views per day – $589/month

All plans include:

  • All features of Professional PLUS plan
  • No Hotjar branding
  • Advanced features access


Agency plans are for agencies and consultants who offer their service to clients. All plans include:

  • Unlimited client sites in one central account
  • Discount volume pricing
  • Invite client users to see and manage their data
  • Rebrand the Hotjar Interface with your logo


Hotjar Pros and Cons


  • Easy to setup
  • Easy to use
  • Lots of features
  • Flexible plans


  • Nothing big enough to be mentioned here


Final Verdict

Hotjar is a solid conversion rate optimization platform that offers all the features required to optimize your website. It’s flexible plan makes it suitable for bloggers, startups, small-medium businesses as well as large enterprises.