HootSuite and Zoho Social are two popular social media marketing tools that offer many useful features. Here’s a detailed comparison of HootSuite vs Zoho Social to help you decide which is the right tool for your business.
HootSuite vs Zoho Social : In-Depth Comparison
Here’s a step by step comparison of Hootsuite vs Zoho Social.
Hootsuite is a powerful social media marketing tool that allows you to easily connect to all your social media profiles, and monitor all your social media activity, conversations and marketing campaigns. It is suitable for small-medium businesses as well as large enterprises.
Zoho Social is a social media marketing tool that allows you to manage multiple social media profiles, schedule posts, monitor keywords, and collaborate with your team. It is suitable for agencies, SMBs and enterprises.
Hootsuite offers many useful features such as:
- Automated Publishing
- Schedule posts
- Smart Inbox
- Social CRM
- Account Structure
Here’s the detailed list of features offered by HootSuite.
Zoho Social also offers many features such as:
- Automatic Scheduling
- Bulk scheduling
- Activity Logging
- Keyword tracking
- Multi-Channel marketing
- Social Media metrics
- Shortened links
- One window management
- Android, iOS apps
- Repeat Post
- Chrome, Firefox extensions
- Brand Mentions
- Sharing and collaboration
- Statistic and reports
- Unified messages
- Twitter lists
- Real-time monitoring
- Multi-channel marketing
Setup and Ease of Use
Both HootSuite and Zoho Social are standalone, cloud-based social media marketing tools that require no download, setup or installation. They are both well-designed and easy to use. There is not much difference between HootSuite vs Zoho Social in this case.
Both HootSuite and Zoho Social work well on all web browsers and mobile devices. They both also offer browser add ons and mobile apps.
HootSuite offers free trial, with paid plans start from $19/month. Zoho Social also offers free trial, with paid plans starting from $10/month.
Both Hootsuite and Zoho Social support plenty of third-party integrations with popular business tools like Google Drive, Dropbox, Slack, Zapier.
There are plenty of alternatives to Hootsuite and Zoho Social such as Sprout Social, Agora Pulse that offer similar features.
Conclusion – HootSuite vs Zoho Social
Both HootSuite and Zoho Social are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.