HootSuite vs Later : In-Depth Comparison


Both HootSuite and Later are two popular social media marketing tools that offer plenty of useful features. Here’s a detailed comparison of HootSuite vs Later to help you decide which is the right social media marketing tool for your business.

 

HootSuite vs Later : In-Depth Comparison

Here’s a step by step comparison of HootSuite vs Later.

 

Overview

HootSuite is a powerful social media marketing tool that allows you to easily connect to all your social media accounts and monitor all your social media activity, conversations, and marketing campaigns from one place. It also features robust social media automation and analytics.

Later is a popular social media marketing tool for Instagram that allows you to easily automate Instagram marketing and engage your audience. It also allows you to build brands and leverage influencer marketing on Instagram. It is suitable for SMBs, as well as large enterprises.

 

Features

HootSuite offers many useful features such as:

  • Automated Publishing
  • Schedule posts
  • Smart Inbox
  • Collaboration
  • Mobile
  • Analytics
  • Social CRM
  • Monitoring
  • Account Structure

Here’s the detailed list of features offered by HootSuite.

 

Later focuses on Instragram marketing with features such as:

  • Intuitive and Visual Instagram Post Scheduling
  • Spend More Time on Growing Your Business Rather than Managing Instagram Posts
  • Organizes Photos, Videos, and Contents in One Central Place
  • Instagram Feed Preview and Drag-and-Drop Feed Designing
  • Synchronizes Contents Across Multiple Devices and Systems
  • User-Generated Content Advertising
  • Add Labels to Contents and Easily Find Contents
  • Gain Insights into Content Performance and Audience Engagement
  • Turn Your Instagram Posts Into Sales

Here’s the detailed list of features offered by Later.

 

Setup and Ease of Use

Both Hootsuite and Later are standalone, cloud-based social media marketing tools that require no downloads, installations, or setup. You can simply sign up for and start using them immediately. There is not much difference between HootSuite vs Later in this case.

 

Supported Platforms

Both HootSuite and Later work well on all web browsers and mobile devices. They also offer browser add ons and mobile apps.

 

Pricing

Hootsuite offers a free trial, with paid plans starting from $19/month. Later offers a free plan, with paid plans starting from $9/month.

 

Integrations

Both Hootsuite and Later support plenty of third-party integrations, with popular third-party tools like Dropbox, Slack, Zapier, Google Drive.

 

Alternatives

There are plenty of alternatives to HootSuite such as Agora Pulse. Similarly, there are many alternatives to Later such as Socialoomph, Socialbakers.

 

Conclusion – Hootsuite vs Later

Both Hootsuite and Later are mature social media marketing tools with robust features. However, later supports only Instagram while Hootsuite works with all social media platforms. On the other hand, Later is more affordable than Hootsuite.