Both HootSuite and Later are two popular social media marketing tools that offer plenty of useful features. Here’s a detailed comparison of HootSuite vs Later to help you decide which is the right social media marketing tool for your business.
HootSuite vs Later : In-Depth Comparison
Here’s a step by step comparison of HootSuite vs Later.
HootSuite is a powerful social media marketing tool that allows you to easily connect to all your social media accounts and monitor all your social media activity, conversations, and marketing campaigns from one place. It also features robust social media automation and analytics.
Later is a popular social media marketing tool for Instagram that allows you to easily automate Instagram marketing and engage your audience. It also allows you to build brands and leverage influencer marketing on Instagram. It is suitable for SMBs, as well as large enterprises.
HootSuite offers many useful features such as:
- Automated Publishing
- Schedule posts
- Smart Inbox
- Social CRM
- Account Structure
Here’s the detailed list of features offered by HootSuite.
Later focuses on Instragram marketing with features such as:
- Intuitive and Visual Instagram Post Scheduling
- Spend More Time on Growing Your Business Rather than Managing Instagram Posts
- Organizes Photos, Videos, and Contents in One Central Place
- Instagram Feed Preview and Drag-and-Drop Feed Designing
- Synchronizes Contents Across Multiple Devices and Systems
- User-Generated Content Advertising
- Add Labels to Contents and Easily Find Contents
- Gain Insights into Content Performance and Audience Engagement
- Turn Your Instagram Posts Into Sales
Here’s the detailed list of features offered by Later.
Setup and Ease of Use
Both Hootsuite and Later are standalone, cloud-based social media marketing tools that require no downloads, installations, or setup. You can simply sign up for and start using them immediately. There is not much difference between HootSuite vs Later in this case.
Both HootSuite and Later work well on all web browsers and mobile devices. They also offer browser add ons and mobile apps.
Hootsuite offers a free trial, with paid plans starting from $19/month. Later offers a free plan, with paid plans starting from $9/month.
Both Hootsuite and Later support plenty of third-party integrations, with popular third-party tools like Dropbox, Slack, Zapier, Google Drive.
Conclusion – Hootsuite vs Later
Both Hootsuite and Later are mature social media marketing tools with robust features. However, later supports only Instagram while Hootsuite works with all social media platforms. On the other hand, Later is more affordable than Hootsuite.