Google Sites vs Wix : In-Depth Comparison

Google Sites and Wix are two popular cloud-based website builders that offer many useful features. Here’s a detailed comparison of Google Sites vs Wix to help you decide which is the right tool for your business.


Google Sites vs Wix

Here’s a step by step comparison of Google Sites vs Wix.



Google Sites is a feature-rich website builder by Google that allows you to easily build simple websites for your business. It is closely integrated with other Google tools like Analytics, Drive, etc. It is suitable for small-medium businesses.

Wix is a comprehensive website builder that allows you to easily build websites, blogs, ecommerce sites in minutes, without any coding. It features a drag & drop page builder, customizable website components, template library, A/B testing, conversion rate optimization tools. It is suitable for small-medium businesses as well as large enterprises.



Google Sites offers many useful features such as:

  • Add text boxes
  • Customize text using header formats, stylization, fonts, etc.
  • Add images from Google, a link, or upload
  • Insert a table of contents
  • Update the number of columns in the layout
  • Turn the footer on/off
  • Add a sidebar and place it to the left or right of the content
  • Update colors
  • Integrate additional Google tools like Google+, Groups, and Hangouts

Here’s the detailed list of features offered by Google Sites.


Wix also offers many useful features such as:

  • Intuitive Website Builder
  • 100s of Designer-Made Templates
  • Customizable Designs
  • Free and Reliable Hosting
  • Optimized Mobile View
  • One-Pagers
  • Drag nā€™ Drop Website Editor
  • Image Editor
  • Text Editor & Free Fonts
  • Add and Organize Pages
  • HTML Embed Code
  • Page Protection
  • One URL for website & mobile site
  • Easy-to-add blog
  • Facebook comments
  • Social Feed
  • Automatic blog styling
  • Social Buttons (Google+, Facebook, Twitter & Pinterest)
  • Wix App Market
  • Online Store
  • Email Marketing
  • Display Events
  • Live Chat
  • Multiple Payment Methods
  • Contact Manager
  • Personalized Google Mailbox
  • Financial Tools
  • Marketing Tools
  • Communication Tools
  • Site Analytics ā€“ Google Analytics

Here’s the detailed list of features offered by Wix.


Setup and Ease of Use

Both Wix and Google Sites are cloud-based tools that require no download or installation. You can simply sign up and start building your website on their platform. Once you are done, simply connect your domain to its home page. They are both well-designed, well-documented and easy to use.


Supported Platforms

Both Google Sites and Wix work well for all websites, blogs, ecommerce sites.



Google Sites is free to use, with premium features available by quote. Wix offers a free trial, with paid plans starting from $70/month.



Wix integrates with plenty of third-party tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier, Mailchimp. Google Sites provides limited integrations, that too, with only other Google products.



There are plenty of alternatives to Google Sites such as Shopify, Squarespace. Similarly, there are many alternatives to Wix such as WordPress, IM Creator.


Conclusion – Google Sites vs Wix

Both Google Sites and Wix are two popular website builders. If you are creating a simple website, then go for Google Sites. However, if you need more sophisticated features, go for Wix.