Google Optimize Review, Pricing, Features, Benefits, Pros & Cons

Google Optimize is a complete A/B testing and conversion rate optimization platform by Google that allows you to easily create web page variations, test them on site visitors and determine the most converting one. Here’s our Google Optimize review to help you decide if it is the right tool for your website.


Google Optimize Review, Pricing, Features, Benefits, Pros & Cons

Here’s our detailed Google Optimize review, pricing, features, benefits, pros and cons.


Google Optimize Review

Google Optimize is a website, A/B testing and personalization platform that allows you to create and test different web page variations, to determine the best converting one.

It allows you to create personalized user experiences and engage with your customers better.

You can easily create A/B tests, multivariate tests and redirect tests to determine what works best. It even allows you to create tailored experiences as per customer segment.

You can also create custom landing pages for your Google Ads and improve conversion rates.

It provides a visual editor that allows you to quickly create web page variations in minutes. You can track conversion at every stage of your customer journey and optimize every aspect of it.

It easily integrates with other Google tools like Google Analytics, Google Ads, etc to give you a comprehensive experience.

It is suitable for every business – big or small.


Google Optimize Benefits

Here are the key benefits of Google Optimize:

  • No coding required
  • Visual Interface
  • Improve conversion rate
  • Reduce bounce rate
  • Reduce cart abandonment
  • Get more signups
  • Get more email subscribers


Google Optimize Features

Here are the key features of Google Optimize:

  • A/B testing
  • Multivariate testing
  • Personalizations
  • Redirect testing
  • Visual and code editor
  • Targeting


Google Optimize Pricing

Google Optimize comes in 2 flavors – Optimize and Optimze 360. Google Optimize is free to use with limited features. Google Optimize 360 offers many premium features, in addition to what is already offered by the free version. Google Optimize 360’s pricing is available on request.


Google Optimize Pros and Cons


  • Google product
  • Free to use
  • Familiar UI
  • Well integrated with Google Analytics, Google Ads
  • Suitable for every business


  • Nothing big enough to be listed here


Final Verdict

Google Optimize is an easy to use, feature-rich A/B testing tool for small-medium businesses as well as large enterprises. Its free version is a compelling offer that you must try.