Google Analytics Goal Tracking makes it easy to understand user behavior and measure conversion rates for websites & mobile apps. Here are the 4 types of Google Analytics Goal Types you can use to analyze different types of user behavior and marketing performance.
Google Analytics Goal Types
Google Analytics supports 4 different types of Goals. Here are the various Google Analytics goal types for your reference.
1. URL Destination Goals
URL destination goals is one of the most common Google Analytics Goal types that allows you to measure user visits to specific URLs.
Whenever a user visits the specified URL, Google Analytics will count it as a Goal conversion. It is a great way to measure visits to thank you pages, confirmation pages, download completion pages, sign up completion, etc.
In other words, you can use URL destination goals to measure conversion rates at critical points of your websites.
As a tip, if you set up URL destination goals for pages that are not publicly accessible, you will be able to get more accurate count of goal conversions.
Bonus Read : How to Setup Goals in Google Analytics
2. Visit Duration Goals
Visit Duration Goals is one of the most important Google Analytics Goal Types to measure engagement on your website.
It is used to measure the number of people who stay on your website ( or specific URLs) for a specific amount of time. For example, you can use it to track people who stay on your blog for at least 3 minutes.
Visit Duration Goals are great to measure user engagement on blogs and eCommerce websites. Similarly, you can also use it to count how many people stay on your website for less than a specific amount of time.
Bonus Read : Google Remarketing vs Facebook Retargeting
3. Pages/Visit Goals
You can also track how many pages people visit when they are on your website. This is very similar to Visit Duration Goals. Instead of measuring amount of time spent on your website, you are measuring the number of pages per visit.
It is a useful goal type for content-based websites such as news sites, review sites, blogs, customer support sites, knowledge base sites, etc.
If your goal is to make users visit more pages, track their pages/visit.
Bonus Read : How Does Google Remarketing Work
If you have setup Google Analytics event tracking on your website, you can easily track event completion as goals.
First you need to setup event tracking for website events such as clicks, video play, downloads, etc. Next, you can make Google Analytics track these events as goals.
So every time an event is triggered, Google Analytics will track it as an Event Goal completion.
Bonus Read : Google Analytics Event Tracking Best Practices
Hopefully, the above Google Analytics Goal Types will help you track goals effectively, for your blogs, websites and apps.