GetResponse vs Hubspot : In-Depth Comparison


Both GetResponse and Hubspot are two popular marketing tools that offer tons of useful features. However, they are both meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s a detailed comparison of GetResponse vs Hubspot to help you decide which is the right tool for your business.

 

GetResponse vs Hubspot

Here’s a step by step comparison of GetResponse vs Hubspot.

 

Overview

GetResponse is an all-in-one marketing platform for small-medium businesses, that features email marketing, landing page builder and marketing automation. It allows you to design, build, launch, monitor and optimize your marketing campaigns from one place.

Hubspot is a feature-rich marketing automation platform for inbound marketing such as SEO marketing, social marketing, content marketing. It is suitable for medium-large businesses and enterprises and might be expensive for SMBs & startups.

 

Features

GetResponse focuses on email marketing with features such as:

  • Responsive Email Design
  • Forms
  • Landing Pages
  • Analytics
  • Webinars
  • Autoresponders 2.0
  • A/B Testing
  • Email Creator
  • List Booster
  • Email Intelligence
  • Inbox Preview

Here’s the detailed list of features offered by GetResponse.

 

Hubspot focuses on inbound marketing such as:

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversational bots
  • Reporting dashboards
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
  • Custom event reports

Here’s the detailed list of features offered by Hubspot landing pages.

 

Setup and Ease of Use

Both GetResponse and Hubspot have require no setup as they are standalone, cloud-based marketing tools. You can simply sign up and start using them immediately. They are both well-documented, well-designed and easy to use.

 

Supported Platforms

Both GetResponse and Hubspot work well with all websites, blogs, online stores, web apps, mobile apps, blogging platforms, ecommerce platforms, content management systems.

 

Pricing

GetResponse offers a free trial, with paid plans starting from $15/month. Hubspot’s pricing is available on request.

 

Integrations

Both GetResponse and Hubspot support plenty of third-party integrations with popular tools such as Google Drive, Google Analytics, Dropbox, Slack, Zapier, etc.

 

Alternatives

There are plenty of alternatives to GetResponse such as Mailchimp, Campaign Monitor that support email marketing. Similarly, there are many alternatives to Hubspot such as Pardot, Marketo that support marketing automation.

 

Conclusion – GetResponse vs Hubspot

Both GetResponse and Hubspot are mature products with robust features. If you are looking for an email marketing tool, go for GetResponse. If you need landing page builder or marketing automation, you can go with either of them.