GetResponse vs ActiveCampaign : In-Depth Comparison

Both GetResponse and ActiveCampaign are two popular email marketing tools that offer tons of useful features. Here’s a detailed comparison of GetResponse vs ActiveCampaign to help you decide which is the right tool for your business.


GetResponse vs ActiveCampaign

Here’s a step by step comparison of GetResponse vs ActiveCampaign.



GetResponse is an all-in-one marketing tool for SMBs that features email marketing, marketing automation, landing page builder. It is suitable for small-medium businesses as well as large enterprises.

ActiveCampaign is also a powerful email marketing tool that allows you to gather email addresses from site visitors, build email lists, design stunning emails, do A/B testing, conversion rate optimization. It allows you to design, build, launch, monitor and optimize email campaigns without any coding.



GetResponse offers many useful features such as:

  • Responsive Email Design
  • Forms
  • Landing Pages
  • Analytics
  • Webinars
  • Autoresponders 2.0
  • A/B Testing
  • Email Creator
  • List Booster
  • Email Intelligence
  • Inbox Preview

Here’s the detailed list of features offered by GetResponse.


ActiveCampaign also offers many useful features such as:

  • Marketing automation
  • Built-in integrations with over 200 external services
  • Smart auto responders
  • Drag and drop email designer
  • Campaign, contact, as well as list reporting
  • Track your contacts onsite and in your apps
  • Track where your contacts live or travel
  • SMS marketing
  • Add live ecommerce data, videos to your emails
  • Free phone, live chat, as well as email support
  • CRM & Sales automation
  • Send newsletters
  • Find contacts based on age, gender, and location
  • Automated series
  • Advanced segmentation and targeting
  • Dynamic (as well as conditional) email content
  • Free email templates
  • Social media monitoring as well as reaction automations
  • Build custom forms for your landing pages
  • Free one-on-one training

Here’s the detailed list of features offered by ActiveCampaign.


Setup and Ease of Use

Both GetResponse and ActiveCampaign are standalone, cloud-based software that require no setup. You can simply sign up for and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between GetResponse vs ActiveCampaign in this case.


Supported Platforms

Both GetResponse and ActiveCampaign work well on all websites, blogs, online stores, web apps, mobile apps, blogging platforms, ecommerce platforms, content management systems.



GetResponse offers free trial, with paid plans starting from $15/month. ActiveCampaign also offers a free trial, with paid plans starting from $15/month.



Both GetResponse and ActiveCampaign support plenty of third-party integrations with other tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier.



There are plenty of alternatives to GetResponse such as Mailchimp, Campaign Monitor. Similarly, there are many alternatives to ActiveCampaign such as SendinBlue, Constant Contact.


Conclusion – GetResponse vs ActiveCampaign

Both GetResponse and ActiveCampaign are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them. If you want an email marketing software, you can try either of them. If you also want landing page builder, you can go with GetResponse.


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