Fullstory vs Mixpanel : In-Depth Comparison

FullStory and Mixpanel are two popular marketing tools that offer many useful features. However, they both have different purposes. If you don’t understand their key differences, you might end up picking the wrong tool. Here’s a detailed comparison of FullStory vs Mixpanel.


Fullstory vs Mixpanel

Here’s a step by step comparison of FullStory vs Mixpanel.



FullStory is a conversion rate optimization software for websites that also supports error logging and debugging. So it is not only useful for marketers who use its heatmaps, session replays and conversion funnels but also web developers and product managers. It is suitable for small-medium businesses and large enterprises.

Mixpanel is a user and product behavioral analytics for mobile and web apps. It enables you to understand how users behave on your website, while using your app, identify any user experience issues and fix them promptly. It is useful for medium-large businesses and might be expensive for SMBs and startups.



FullStory focuses on conversion rate optimization with features such as:


  • Session recording
  • Session replay
  • Console recording
  • Exclude elements
  • Blacklisting & Whitelisting of IPs
  • AJAX recording
  • Single Sign on
  • GDPR compliance
  • Custom variables
  • Custom events
  • Error clicks
  • Dead clicks
  • Rage clicks
  • Thrashing mouse
  • Co-browsing
  • Advanced playback controls
  • Session history
  • Browsing environment

Here’s the detailed list of features offered by FullStory.

Mixpanel focuses on user behavior with features such as:

  • Behavioral Analytics
  • Cohort Analysis
  • User profiles
  • User flows
  • Funnels
  • Retention
  • Dashboards
  • Predictive Analytics
  • Anomaly Detection
  • Customer Segmentation
  • Messaging
  • Testing


Setup and Ease of Use

Both FullStory and Mixpanel have similar setup. You need to paste a tracking code on your web pages where you want these tools to collect visitor data. Once installed, you can monitor your website on their online dashboards. You can also install them via Google Tag Manager, or using direct plugins for popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both FullStory and Mixpanel work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between FullStory vs Mixpanel in this case.



FullStory offers a free plan that supports upto 1,000 views/month, with paid plans starting from $199/month. Mixpanel offers a free plan that supports upto 5M data points, with paid plans starting from $999/year



Both FullStory and Mixpanel integrate with popular tools like Google Analytics, Slack, Zapier, etc. Mixpanel also provides its own API for integrations.



There are plenty of alternatives to FullStory such as Freshmarketer, Zoho Pagesense, etc. that offer similar features. Similarly, there are many alternatives to Mixpanel such as Flurry, Kissmetrics, etc that offer behavioral analytics.


Conclusion – FullStory vs Mixpanel

Both FullStory and Mixpanel are feature-rich tools. If you are looking for a website conversion rate optimization software which also supports lightweight debugging, then go for FullStory. If you are looking for a behavioral analytics tool, go for Mixpanel.



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