Fullstory vs Inspectlet : In-Depth Comparison

FullStory and Inspectlet are two popular conversion rate optimization software that offer many useful features. Here’s a detailed comparison of FullStory vs Inspectlet to help you decide the best tool for your business.


Fullstory vs Inspectlet

Here’s a detailed comparison of FullStory vs Inspectlet.



FullStory is a conversion rate optimization software for websites. It features heatmaps, session replays, conversion funnels, form analytics, opinion polls, micro surveys that helps marketers. It also features error logging and debugging to help web developers and product managers. It is suitable for medium-large businesses and enterprises.

Inspectlet is a mouse movement tracking and heatmap analytics tool that also features session recordings and replay, form analytics, etc. to help you understand user behavior on your site and improve conversion rate. It even provides A/B testing that allows you to test different variations of web pages on site visitors to determine the best performing one. It is suitable for small-medium businesses and large enterprises.



FullStory focuses more on conversion rate optimization with features such as:

  • Session recording
  • Session replay
  • Console recording
  • Exclude elements
  • Blacklisting & Whitelisting of IPs
  • AJAX recording
  • Single Sign on
  • GDPR compliance
  • Custom variables
  • Custom events
  • Error clicks
  • Dead clicks
  • Rage clicks
  • Thrashing mouse
  • Co-browsing
  • Advanced playback controls
  • Session history
  • Browsing environment
  • Screen resolution

Here’s the detailed list of features offered by FullStory.

Inspectlet focuses on mouse tracking and heatmap analytics with features such as:

  • Session recording
  • A/B testing
  • Heatmap Analytics
  • Scroll map
  • Click tracking
  • Mouse movement tracking
  • Keypress tracking
  • Form Analytics
  • Error logging
  • Advanced filtering
  • Dashboards and Reports
  • Integration with other analytics
  • Mobile recording & tracking
  • Funnel analysis

Here’s the detailed list of features offered by Inspectlet.


Setup and Ease of Use

Both FullStory and Inspectlet have a similar setup. You need to paste a tracking code on your web pages where you want these tools to track visitor data. Once installed, you can easily monitor your website on their online dashboards. You can also install them via Google Tag Manager, or directly use a plugin for any of the popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both FullStory and Inspectlet work well on all websites, mobile sites, ecommerce platforms, blogging platforms, content management systems, and website builders.  There is not much difference between FullStory vs Inspectlet in this case.



FullStory offers a free plan that supports upto 1,000 pageviews/month, with paid plans starting from $199/month. Inspectlet offers a free plan that supports 1,000 sessions/month, with paid plans starting from $39/month.



Both FullStory and Inspectlet support plenty of third party integrations with other marketing, analytics, A/B testing, customer support tools like Google Analytics, Slack, Zapier, etc.



There are many alternatives to FullStory such as Freshmarketer, Zoho Pagesense, etc. that are more affordable. Similarly, there are plenty of alternatives to Inspectlet such as Hotjar, Crazy Egg that cost less.


Conclusion – FullStory vs Inspectlet

Both FullStory and Inspectlet are featue-rich products. If you are small-medium business looking for a good conversion rate optimization software, go for Inspectlet. If you are a medium-large business or enterprise with more complex requirements, go for FullStory.



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