Fullstory vs Hotjar : In-Depth Comparison


FullStory and Hotjar are two popular conversion rate optimization software that offer many useful features. Here’s a detailed comparison of FullStory vs Hotjar to help you decide the right tool for your website.

 

Fullstory vs Hotjar

Here’s a step by step comparison of FullStory vs Hotjar.

 

Overview

FullStory is a comprehensive conversion rate optimization (CRO) software that not only provides heatmaps, session replays, conversion funnels, form analytics, etc for marketers but also supports debugging, error logging, etc for web developers and product managers. You can use it to reduce bounce rate, increase signups, improve conversion rate. It is suitable for small-medium businesses and large enterprises.

Hotjar is a conversion rate optimization software that features heatmaps, session replays, form analytics, conversion funnels, opinion polls, and micro surveys. It is suitable for bloggers, freelancers, marketers, small-medium businesses and large enterprises.

 

Features

FullStory focuses on marketing as well as software development, with features such as:

  • Session recording
  • Session replay
  • Console recording
  • Exclude elements
  • Blacklisting & Whitelisting of IPs
  • AJAX recording
  • Single Sign on
  • GDPR compliance
  • Custom variables
  • Custom events
  • Error clicks
  • Dead clicks
  • Rage clicks
  • Thrashing mouse
  • Co-browsing
  • Advanced playback controls
  • Session history
  • Browsing environment
  • Screen resolution
  • Conversion funnels

Here’s the detailed list of features offered by FullStory.

Hotjar focuses more on conversion rate optimization with features such as:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization

Here’s the detailed list of features offered by Hotjar.

 

Setup and Ease of Use

Both FullStory and Hotjar have a similar setup. You need to paste a piece of code on your web pages where you want these tools to collect visitor data. Once installed, you can monitor your website via online dashboards. You can also install them via Google Tag Manager, or plugins for popular platforms such as WordPress, Magento, Shopify, etc.

 

Supported Platforms

Both FullStory and Hotjar work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between FullStory vs Hotjar in this case.

 

Pricing

FullStory offers a free plan that supports upto 1,000 monthly sessions, with paid plans starting from $199/month. Hotjar offers a free plan that supports upto 2,000 pageviews/month, with paid plans starting from $29/month.

 

Integrations

Hotjar integrates with only Hubspot, Optimizely and Omniconvert. FullStory supports plenty of third-party integrations.

 

Alternatives

There are plenty of alternatives to Hotjar such as Crazy Egg, Freshmarketer, etc that offer conversion rate optimization. Similarly, there are many alternatives to FullStory such as Zoho Pagesense, SessionCam, etc that offer similar features.

 

Conclusion – Hotjar vs FullStory

Both FullStory and Hotjar are mature products with robust features. If you are small-medium businesses or large enterprise looking for a conversion rate optimization platform, try Hotjar. If you are medium-large business or enterprise looking for a conversion rate optimization + error logging software, then try FullStory.