FullStory vs Heap Analytics : In-Depth Comparison

FullStory and Heap Analytics are two popular web analytics tool that offer many useful features. Here’s a detailed comparison of FullStory vs Heap Analytics to help you decide the best tool for your business.


FullStory vs Heap Analytics

Here’s a step by step comparison of FullStory vs Heap Analytics.



FullStory is a conversion rate optimization software that features heatmaps, session replays, conversion funnels, form analytics, etc. to help marketers improve conversion rate, reduce bounce rate, get more sign ups and subscribers. It also features error logging and debugging to help software development teams. It is suitable for small-medium businesses and large enterprises.

Heap Analytics is a product analytics and conversion rate optimization platform like FullStory. Once installed, it automatically gathers data about every web, mobile, and cloud interaction such as clicks, emails and transactions. It is suitable for medium-large businesses and might not be suitable for SMBs and startups.



FullStory focuses on conversion rate optimization with features like:

  • Session recording
  • Session replay
  • Console recording
  • Exclude elements
  • Blacklisting & Whitelisting of IPs
  • AJAX recording
  • Single Sign on
  • GDPR compliance
  • Custom variables
  • Custom events
  • Error clicks
  • Dead clicks
  • Rage clicks
  • Thrashing mouse
  • Co-browsing
  • Advanced playback controls
  • Session history
  • Browsing environment

Here’s the detailed list of features offered by FullStory.

Heap Analytics focuses on product analytics with features like:

  • Automatic Data Capture
  • One-Click Integrations + Robust APIs
  • Complete and Retroactive Dataset
  • Autocapture
  • Data Governance
  • Virtual Events
  • Virtual Users
  • Behavioral Analytics
  • Conversion Rate Optimization
  • Product Analytics
  • Build Your Own CDP


Setup and Ease of Use

Both FullStory and Heap Analytics have a similar setup. You need to paste a tracking code on the web pages where you want these tools to track user data. Once installed, you can easily monitor your website on their online dashboards. You can also install them via Google Tag Manager, or use a direct plugin for any of the popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both FullStory and Heap Analytics work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between FullStory vs Heap Analytics in this case.



FullStory offers a free plan that supports upto 1,000 sessions/month, with paid plans starting from $199/month. Heap Analytics offers a free plan that supports 5000 sessions per month, with paid plans starting from $499/month.



Both FullStory and Heap Analytics support plenty of third-party integrations such as Google Analytics, Zapier, Slack, etc.



There are many alternatives to FullStory such as Hotjar, Freshmarketer, Zoho Pagesense, etc that are more affordable. Similarly there are many alternatives to Heap Analytics such as Mixpanel, Flurry, Kissmetrics, etc that provide similar features.


Conclusion – FullStory vs Heap Analytics

FullStory and Heap Analytics are mature products with robust features. They both offer plenty of conversion rate optimization features. FullStory also offers lighweight debugging, whereas Heap Analytics also offers product analytics. There is nothing much to choose between the two, except their pricing. Try both the tools and pick the one that fits your budget.