Fullstory vs ClickTale : In-Depth Comparison

FullStory and ClickTale are popular conversion rate optimization software that provide many useful features. Here’s a detailed comparison of FullStory vs ClickTale to help you decide the best website conversion rate tool for your business.


Fullstory vs ClickTale

Here’s a step by step comparison of FullStory vs ClickTale.



FullStory is a comprehensive conversion rate optimization and error debugging platform. It features heatmaps, session replays, conversion funnels, etc that help marketers. It also features error logging and debugging that helps web developers and product managers. So it is suitable for both marketing as well as software development teams.

ClickTale is a feature-rich conversion rate optimization software like FullStory but without error debugging features. It is suitable for medium-large businesses and might be expensive for SMBs and startups.



FullStory focuses on conversion rate optimization with features such as:

  • Session recording
  • Session replay
  • Console recording
  • Exclude elements
  • Blacklisting & Whitelisting of IPs
  • AJAX recording
  • Single Sign on
  • GDPR compliance
  • Custom variables
  • Custom events
  • Error clicks
  • Dead clicks
  • Rage clicks
  • Thrashing mouse
  • Co-browsing
  • Advanced playback controls
  • Session history
  • Browsing environment

Here’s the detailed list of features offered by FullStory.

ClickTale focuses more on user engagement with features such as:

  • Heatmaps
  • A/B testing
  • Multi variate testing
  • Conversion analytics
  • Dashboards
  • Reports
  • Behavioral analysis
  • Error reports
  • Visual editor

Here’s the detailed list of features offered by ClickTale.


Setup and Ease of Use

Both FullStory and ClickTale have a similar setup. You need to paste a tracking code on your web pages where you want these tools to track visitor data. Once installed, you can monitor your website on their dashboards. You can also install them via Google Tag Manager, or directly using a plugin for popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Both FullStory and ClickTale work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between FullStory vs ClickTale in this case.



FullStory offers a free plan that supports upto 1,000 sessions/month, with paid plans starting from $199/month. ClickTale’s pricing is available only on request.



Both FullStory and ClickTale support plenty of third-party integrations such as Google Analytics, Zapier, Slack, etc.



There are many alternatives to FullStory such as Crazy Egg, Hotjar, etc. that offer similar features. Similarly, there are plenty of alternatives to ClickTale such as Freshmarketer, Zoho Pagesense, etc. that are more affordable.


Conclusion – FullStory vs ClickTale

Both FullStory and ClickTale are mature products with robust features. If you are small-medium business, go for FullStory. If you are large enterprises, you can try them both.