Fullstory vs Amplitude : In-Depth Comparison

FullStory and Amplitude are two popular conversion rate optimization software for your business that offer many useful features. However, they are meant for different purposes. If you don’t understand their key difference, you might end up picking the wrong tool for your business. Here’s a detailed comparison of FullStory vs Amplitude to help you decide.


Fullstory vs Amplitude

Here’s a step by step comparison of FullStory vs Amplitude.



FullStory is a conversion rate optimization software that features heatmaps, session replays, conversion funnels, form analytics, etc to help marketers understand their site visitors better and improve conversion rate. It also provides error logging and debugging to help software development teams improve their products. It is an all-in-one conversion rate optimization and product analytics platform for medium-large businesses and enterprises.

Amplitude is a product analytics tool for websites, mobile sites and mobile apps that allows you to identify user experience bottlenecks and fix them quickly. It allows you to understand how users interact with your product, figure out what’s working and what isn’t, and track critical metrics about your product. It is suitable for large websites, and might be expensive for SMBs and startups.



FullStory offers many useful features such as :

  • Session recording
  • Session replay
  • Console recording
  • Exclude elements
  • Blacklisting & Whitelisting of IPs
  • AJAX recording
  • Single Sign on
  • GDPR compliance
  • Custom variables
  • Custom events
  • Error clicks
  • Dead clicks
  • Rage clicks
  • Thrashing mouse
  • Co-browsing
  • Advanced playback controls
  • Session history

Here’s the detailed list of features offered by FullStory.

Amplitude focuses more on product analysis with features such as:

  • Behavioral Analytics
  • Product Iteration system
  • Data Governance
  • Alerts
  • Dashboards & Reports
  • SQL Access


Setup and Ease of Use

Both FullStory and Amplitude have a similar setup. You paste a tracking code on all web pages where you want these tools to track user data. Once they are installed, you can monitor your website on their online dashboards. You can also install them via Google Tag Manager, or directly using a plugin for any of the popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between FullStory vs Amplitude in this case.


Supported Platforms

Both FullStory and Amplitude work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders.



FullStory offers a free plan that supports upto 1,000 sessions/month, with paid plans starting from $199/month. Amplitude’s pricing is available only on request, indicating that it might be expensive for small-medium businesses.



Both FullStory and Amplitude support many third-party integrations with marketing, analytics, customer support tools such as Optimizely, Apptimize, etc. However FullStory supports way more integrations than Amplitude.



There are many alternatives to FullStory such as Freshmarketer, Zoho Pagesense, etc that offer similar features at a much lower price. Similarly, there are plenty of alternatives to Amplitude such as Pendo, Heap Analytics, etc that offer similar features.


Conclusion – FullStory vs Amplitude

Both FullStory and Amplitude are mature products with robust features. If you are looking to improve your website conversion rate then try FullStory. It also offers a few software development features. However, if you are looking to improve your product experience, then try Amplitude.



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