Fullstory Review, Pricing, Features, Benefits, Pros and cons


FullStory is a comprehensive, feature-rich conversion rate optimization platform for websites and blogs. It provides various tools to help you understand visitor behavior on your website, so you can optimize it and improve conversion rate. Here’s our FullStory review to help you decide if it is the right conversion rate optimization tool for your business.

 

FullStory Review, Pricing, Features, Benefits, Pros and cons

Here’s our FullStory review, pricing, features, benefits, pros and cons.

 

FullStory Review

FullStory is a comprehensive conversion rate optimization software that features session replay, heatmaps, debugging, error logging and a lot more.

It allows you to understand how visitors interact with your website, where they click, how they scroll and move their mouse pointers. This gives you a clear idea of which parts of your website are interesting, which are distracting, and which ones are confusing. It enables you to optimize web pages and improve conversion rate.

You can reduce bounce rate, increase signups, and get more subscribers with FullStory.

It gives a clear overview of your inbound traffic – their location, language, device, browser, etc.

It also tells you how they engage with your website – visited URLs, clicked text, time on site, etc.

FullStory is suitable for small-medium businesses and large enterprises. It even offers a free plan, suitable for bloggers, and solopreneurs.

 

FullStory Benefits

Here are the key benefits of FullStory:

  • Understand user behavior
  • Improve customer experience
  • Improve conversion rate
  • Reduce bounce rate
  • Get more signups
  • Get more email subscribers

 

FullStory Features

Here are the key features of FullStory:

  • Session recording
  • Session replay
  • Console recording
  • Exclude elements
  • Blacklisting & Whitelisting of IPs
  • AJAX recording
  • Single Sign on
  • GDPR compliance
  • Custom variables
  • Custom events
  • Error clicks
  • Dead clicks
  • Rage clicks
  • Thrashing mouse
  • Co-browsing
  • Advanced playback controls
  • Session history
  • Browsing environment
  • Screen resolution
  • Conversion funnels
  • Heatmaps
  • Slowest pages
  • Stack traces
  • Export CSV, JSON
  • Notifications
  • Segments & Filters
  • Third party integrations

 

FullStory Pricing

FullStory offers 1 free plan and 2 paid plans

  • Free
    • 1,000 monthly sessions
    • 1 month retention
    • 3 teammate seats
    • Session Replay
    • Omnisearch
    • Searchies
    • Identify API
    • Custom User Attributes
    • Rage Clicks
    • Dead Clicks
    • Integrations
    • FullStory TV
    • Custom Events
    • Session Sharing
  • Professional – $199/month
    • 25K monthly sessions
    • 1 month retention
    • 20 teammate seats
    • Session Replay
    • Omnisearch
    • Searchies
    • Identify API
    • Custom User Attributes
    • Rage Clicks
    • Dead Clicks
    • Integrations
    • FullStory TV
    • Custom Events
    • Session Sharing
    • Inspect Mode
    • Click Maps
    • Engagement Heatmaps
    • Domain, IP, Geography & User Agent Blocking
    • Error Clicks
    • JavaScript Console
    • Go Live
    • Reflection API
    • Export User CSV
    • Rage Click Maps
    • Error Click Maps
    • Dead Click Maps
    • Alerts
  • Enterprise – Request for Quote
    • Session Replay
    • Omnisearch
    • Searchies
    • Identify API
    • Custom User Attributes
    • Rage Clicks
    • Dead Clicks
    • Integrations
    • FullStory TV
    • Custom Events
    • Session Sharing
    • Inspect Mode
    • Click Maps
    • Engagement Heatmaps
    • Domain, IP, Geography & User Agent Blocking
    • Error Clicks
    • JavaScript Console
    • Go Live
    • Reflection API
    • Export User CSV
    • Rage Click Maps
    • Error Click Maps
    • Dead Click Maps
    • Alerts

 

FullStory Pros and Cons

Pros

  • Mature product
  • Plenty of features
  • Generous free plan
  • Plenty of integrations

Cons

  • Nothing big enough to be listed here

 

Final Verdict

FullStory is a solid conversion optimization platform. Its free plan is suitable for small businesses, startups and bloggers. However, its paid plans might be suitable only for medium-large businesses. Nevertheless, it is a comprehensive platform that will only help your business grow.