Freshmarketer vs Optimizely : In-Depth Comparison

Both Freshmarketer and Optimizely are two popular marketing tools that offer many useful features. Here’s a detailed comparison of Freshmarketer vs Optimizely to help you decide the best conversion rate optimization software for your website.


Freshmarketer vs Optimizely

Here’s a step by step comparison of Freshmarketer vs Optimizely.



Freshmarketer is a comprehensive conversion rate optimization software that features heatmaps, session replays, conversion funnels, and form analytics. It helps marketers understand user behavior on their website and improve conversion rate. It also provides A/B testing that allows you to test different variations of web pages on your site visitors to determine the most converting one. It is suitable for small-medium businesses as well as large enterprises.

Optimizely is an A/B testing platform that supports A/B testing, multivariate testing and split testing. It allows you to create & test web page variations on your site visitors and identify the most converting variation. It is a complete experimentation platform for websites. It’s suitable for medium-large businesses and might be expensive for SMBs and startups.



Freshmarketer focuses more on conversion rate optimization with features such as:

  • A/B testing
  • Form analytics
  • Funnel analysis
  • Heatmaps
  • Personalization
  • Polls and feedback
  • Session replay
  • Split URL testing

Here’s the detailed list of features offered by Freshmarketer.

Optimizely focuses more on A/B testing with features such as:

  • A/B Testing
  • Multivariate testing
  • Audience targeting
  • Multipage testing
  • Mobile testing
  • Campaign management
  • Behavioral targeting

Here’s the detailed list of features offered by Optimizely.


Setup and Ease of Use

Both Freshmarketer and Optimizely have a similar setup. You need to paste a tracking code on your web pages where you want these tools to track visitor data. Once they are installed, you can easily monitor your website on their online dashboards. You can also install them via Google Tag Manager, or directly using plugins for popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Freshmarketer vs Optimizely in this case.


Supported Platforms

Both Freshmarketer and Optimizely work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders.



While Optimizely’s pricing is available only on request, Freshmarketer offers a free plan that supports upto 10,000 monthly visitors, with paid plans starting from $159/month.



Both Freshmarketer and Optimizely support plenty of third-party integrations with marketing, analytics, customer support, collaboration tools such as Google Analytics, Zapier, Slack, etc.



There are many alternatives to Freshmarketer such as Zoho Pagesense, Hotjar, etc that offer similar features conversion rate optimization. Similarly, there are plenty of alternatives to Optimizely such as VWO, Unbounce, etc that offer A/B testing


Conclusion – Freshmarketer vs Optimizely

Both Freshmarketer and Optimizely are mature products with robust features. If you are looking for a conversion rate optimization (CRO) software which is affordable, go for Freshmarketer. Optimizely doesn’t have many CRO features. However, if you are looking for an A/B testing platform, go for Optimizely. It has more in-depth A/B testing features compared to Freshmarketer.