Freshmarketer vs Hubspot : In-Depth Comparison

Freshmarketer and Hubspot are two popular marketing platforms that offer plenty useful features. However they are both meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s a detailed comparison of Freshmarketer vs Hubspot to help you decide.


Freshmarketer vs Hubspot

Here’s a step by step comparison of Freshmarketer vs Hubspot.



Freshmarketer is a conversion rate optimization software that features heatmaps, session recordings and replay, conversion funnel, form analytics, etc that help marketers understand user behavior on their websites and improve conversion rate. It also offers A/B testing, multivariate testing and split testing that allows you to test web page variations on your website visitors and determine the best converting one. It is suitable for small-medium businesses as well as large enterprises.

Hubspot is an all-in-one inbound marketing platform that allows you to manage all kinds of inbound marketing campaigns – content marketing, seo marketing, social media marketing. It even has a full-fledged CRM and customer support helpdesk. So it acts as a business management platform. It is suitable for medium-large businesses and might not be suitable for small businesses.



Freshmarketer focuses on conversion rate optimization with features such as:

  • A/B testing
  • Form analytics
  • Funnel analysis
  • Heatmaps
  • Personalization
  • Polls and feedback
  • Session replay
  • Split URL testing

Here’s the detailed list of features offered by Freshmarketer.


Hubspot focuses more on inbound marketing with features such as:

  • Contact Management
  • Contact Website Activity
  • Tasks and Activities
  • Company Insights
  • Gmail and Outlook Integration
  • HubSpot Connect Integrations
  • Ticketing
  • Prospects
  • Pop-up Forms
  • Collected Forms
  • Native Forms
  • Ad Management
  • Conversations Inbox
  • Team Email
  • Live Chat
  • Conversational Bots
  • Email Marketing
  • Lists
  • Mobile Optimization
  • User Roles
  • Reporting Dashboards
  • Phone Support
  • Blog and Content Creation Tools
  • SEO and Content Strategy
  • Calls-to-Action
  • Landing Pages
  • Standard SSL Certificate


Setup and Ease of Use

Both Freshmarketer and Hubspot and well-designed and well-documented. To install Freshmarketer, you need to add a tracking code to your website. You can directly connect Hubspot to your marketing tools like social media sites, blogs, etc. To use features like landing pages, you need to add a tracking code to your site.


Supported Platforms

Both Freshmarketer and Hubspot work on all website, mobile sites, ecommerce platforms, blogging platforms, content management systems, and website builders. There is not much difference between Freshmarketer vs Hubspot in this case.



Freshmarketer offers a free plan that supports upto 10,000 visitors/month, with paid plans starting from $159/month. Hubspot’s pricing is available only on request.



Both Freshmarketer and Hubspot integrate with plenty of third-party tools like Google Analytics, Slack, Zapier, etc.



There are many alternatives to Freshmarketer such as Hotjar, Zoho Pagesense, Crazy Egg, etc that offer similar features. Similarly, there are plenty of alternatives to Hubspot such as Marketo.


Conclusion – Freshmarketer vs Hubspot

Both Freshmarketer and Hubspot are mature products with robust features. If you are looking for a conversion rate optimization (CRO) software to improve website conversion, reduce bounce rate, get more signups, then go for Freshmarketer. It doesn’t feature inbound marketing. For that, go for Hubspot. Hubspot doesn’t feature conversion rate optimization.