Freshmarketer vs Hotjar : In-Depth Comparison


Freshmarketer and Hotjar are two popular conversion rate optimization software that offer many useful features. Here’s a detailed comparison of Freshmarketer vs Hotjar to help you decide the best conversion rate optimization software for your business.

 

Freshmarketer vs Hotjar

Here’s a step by step comparison of Freshmarketer vs Hotjar.

 

Overview

Freshmarketer is a conversion rate optimization tool that provides many useful features such as heatmaps, conversion funnels, session recordings and replay, and form analytics. It allows you to understand user behavior on your website and improve conversion rate. It also supports A/B testing that allows you to test different variations of web pages on your website visitors and determine the best converting one. It is suitable for small-medium businesses and large enterprises.

Hotjar is a full-featured conversion rate optimization software that features heatmaps, session replays, conversion funnels, form analytics, opinion polls and micro surveys. It is suitable for freelancers, bloggers, marketers, small-medium businesses and large enterprises.

 

Features

Freshmarketer offers many useful features such as:

  • A/B testing
  • Form analytics
  • Funnel analysis
  • Heatmaps
  • Personalization
  • Polls and feedback
  • Session replay
  • Split URL testing

Here’s the detailed list of features offered by Freshmarketer.

Hotjar also offers many features such as:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization

Here’s the detailed list of features offered by Hotjar.

 

Setup and Ease of Use

Both Freshmarketer and Hotjar have a similar setup. You need to paste a tracking code on your web pages where you want these tools to track user data. Once it is installed, you can track your website on their online dashboards. You can also install them via Google Tag Manager, or directly using a plugin from any of the popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Freshmarketer vs Hotjar in this case.

 

Supported Platforms

Both Freshmarketer and Hotjar work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between Freshmarketer vs Hotjar in this case.

 

Pricing

Freshmarketer offers a free plan that supports upto 10,000 monthly visitors, with paid plans starting from $159/month. Hotjar offers a free plan that supports upto 2,000 pageviews/month, with paid plans starting from $29/month.

 

Integrations

Both Freshmarketer and FullStory integrate with plenty of third-party marketing, analytics, customer support tools.

 

Alternatives

There are many alternatives to Freshmarketer such as Zoho Pagesense, Crazy Egg, etc that are more affordable. Similarly, there are plenty of alternatives to Hotjar such as FullStory, SessionCam, etc that provide similar features.

 

Conclusion – Freshmarketer vs Hotjar

Both Freshmarketer and Hotjar are mature products with robust features. If you are small-medium business, you can try Freshmarketer as their free plan is more generous than that of Hotjar but if you’re a medium-large business or enterprise, you can try Hotjar since is has more features and customizations.