Freshmarketer Review, Pricing, Features, Benefits, Pros and cons

Freshmarketer (previous Zarget) is a new conversion rate optimization (CRO) software by Freshworks that provides a bundle of tools to help you monitor user behavior and optimize your website to improve conversion rate. Here’s our Freshmarketer review to help you find out if it is the right conversion rate optimization software for your business.


Freshmarketer Review, Pricing, Features, Benefits, Pros and cons

Here’s our Freshmarketer review, pricing, features, benefits, pros and cons.


Freshmarketer Review

Freshmarketer is a complete conversion rate optimization platform that features all the expected tools such as heatmaps, A/B testing, session replays, etc that you expect in a CRO software.

It helps you understand user behavior and the impact of your design changes on their browsing and buying patterns.

It also gives you details about website visitors such as their location, language, device, browser, etc. Its heatmap tell you how visitors use your website, which buttons they click, how they scroll, and how they interact with forms.

It even has an A/B testing tool that allows you to create different variations of your web pages and test them on your website visitors. It will automatically measure the conversion rate for each variation and help you figure out the top converting one.

Its session replay tool allows you to relive user journey so you can easily detect UX problems, errors, bugs, and fix them as soon as possible.

Freshmarketer is suitable for small-medium businesses as well as large enterprises.


Freshmarketer Benefits

Here are the key benefits of Freshmarketer:

  • Target customer experience
  • Understand user behavior
  • Reduce bounce rate
  • Improve conversion rate
  • Increase signups
  • Get more email subscribers
  • Analyze visitor activity


Freshmarketer Features

Here are the key features of Freshmarketer:

  • A/B testing
  • Form analytics
  • Funnel analysis
  • Heatmaps
  • Personalization
  • Polls and feedback
  • Session replay
  • Split URL testing


Freshmarketer Pricing

Freshmarketer offers a free plan and a paid plan, depending on number of monthly visitors

Sprout Plan – Free forever

  • 10,000 Monthly Visitors
  • Approx 70,000 Page Views
  • Polls and Feedback
  • Funnel Analysis
  • Form Analysis
  • Limited Experiments
  • Up to 2 Organizations

Garden Plan – $159/mo (billed monthly) or $99/mo (billed yearly)

  • 50,000 Visitors
  • Approx 350,000 Page Views
  • Heatmaps
  • A/B Testing
  • Split URL Testing
  • Personalization
  • Session Replay
  • Polls and Feedback
  • Funnel Analysis
  • Form Analysis
  • Unlimited Experiments
  • Up to 10 Organizations


Freshmarketer Pros and Cons


  • Plenty of features
  • Generous free plan


  • Nothing big enough to be listed here


Final Verdict

Freshmarketer is a promising conversion rate optimization software with plenty of features and integrations. Its free plan is suitable for bloggers, startups and solopreneurs, while its paid plan is suitable for medium-large businesses.


About Fedingo Team

Fedingo is a Google Analytics Reporting Tool for Digital Agencies & Online Marketers. Fedingo makes it easy to create marketing reports & dashboards for your clients and automate report generation. Try it for free today!