Evergage and Adobe Target are popular marketing tools that offer many useful features. However, they are meant for different purposes. If you don’t understand their key differences you might end up picking the wrong tool for your business. Here’s a detailed comparison of Evergage vs Adobe Target to help you decide.
Evergage vs Adobe Target
Here’s a step by step comparison of Evergage vs Adobe Target.
Evergage is a personalization and customer engagement platform that allows you to understand user behavior and personalize user experience to improve conversion rate, reduce bounce rate, get more sign ups and subscribers. It is suitable for medium-large businesses and enterprises.
Adobe Target is an A/B testing tool from Adobe that allows you to create web page variations and test them on your site visitors to determine the most converting one. It also supports multivariate testing, cross device testing, cross domain testing and email testing. It is also suitable for medium-large businesses and enterprise.
Evergage focuses on personalization with features such as:
- Real time fast response
- Audience segmentation
- Surfers’ behavioral tracking
- Unified profiles
- A/B Testing
- One to One guidance
- E-commerce Optimization
- Easy to build platforms
- Cloud based optimization
- Dedicated services
- Account based marketing
- Machine Learning
- Customer Data Platform
- Behavioral Tracking
- Triggered Messages
- A/B Testing
- Mutlivariate Testing
- Analytics & Attribution
Here’s a detailed list of features offered by Evergage.
Adobe Target focuses on A/B testing with features such as:
- A/B testing
- Multivariate testing
- Multi-armed band testing
- Website optimization
- Single page app optimization
- Mobile optimization
- Server side optimization
- Email optimization
- Connected device optimization
- One-click personalization
- Profiles and segmentation
- Behavioral targeting
- Automated offers
- Product recommendations
- Content and media recommendations
- Personalized search
- Location-based personalization
Here’s the detailed list of features offered by Adobe Target.
Setup and Ease of Use
Both Evergage and Adobe Target have a similar setup. You need to add a tracking code to your web pages where you want these tools to gather user data. Once installed, you can monitor your website’s performance on their online dashboards. You can also install them via plugins for popular platforms such as WordPress, Magento, Shopify, etc. There is not much difference between Evergage vs Adobe Target in this case.
Both Evergage and Adobe Target work on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, online store builders, website builders, landing page builders.
The pricing information of both Evergage and Adobe Target is not publicly available. You need to request them for a quote.
Both Evergage and Adobe Target support plenty of third-party integrations with other marketing, analytics, collaboration, CRM and helpdesk tools such as Google Analytics, Zapier, Slack and Google Drive.
There are plenty of alternatives to Evergage such as Monetate, Dynamic Yield that offer similar features. Similarly, there are many alternatives to Adobe Target such as VWO, Optimizely, Freshmarketer that offer A/B testing.
Conclusion – Evergage vs Adobe Target
Evergage and Adobe Target are two mature products with robust features. If you are looking for a personalization and customer engagement platform, try Evergage. If you are looking for an A/B testing platform, go for Adobe Target.