Dynamic Yield and Monetate are two popular marketing tools that offer plenty of useful features. However, they are meant for different purposes. If you don’t understand their key differences, you might end up picking the wrong tool for your business. Here’s a detailed comparison of Dynamic Yield vs Monetate to help you decide.
Dynamic Yield vs Monetate
Here’s a step by step comparison of Dynamic Yield vs Monetate.
Dynamic Yield is an AI-based conversion rate optimization software that features heatmaps, session replays, conversion funnels, form analytics, A/B testing, multi variate testing. It is suitable for medium-large businesses and enterprises. It might be expensive for SMBs and startups.
Monetate is a personalization platform that allows you to personalize content and user experience based on their preferences and user behavior. It also supports automatically customer segmentation to help you target them easily. It is also suitable for medium-large businesses and enterprises.
Dynamic Yield focuses on conversion rate optimization with features such as:
- Personalized Emails
- Mobile Personalization
- Dynamic Advertising
- Customer Segmentation
- Customer Data Management
- Personalization & Targeting
- Testing & Optimization
- Behavioral Messaging
- Triggering Engine
Here’s the detailed list of features offered by Dynamic Yield.
Monetate focuses on personalization with features such as:
- A/B/n testing
- Multivariable Testing
- Mobile App Personalization
- Customer Intelligence Layer
- Cross Device Targeting
- Behavioral Data tracking
- Automatic Customer ID synchronization
- Data Activation
- Product Recommendation
- Content personalization
Here’s the detailed list of features offered by Monetate.
Setup and Ease of Use
Both Dynamic Yield and Monetate have a similar setup. You need to paste their tracking code on all your web pages where you want these tools to collect user data. Once installed, you can monitor the metrics of your website, using their online dashboards. You can also install them via plugins on popular platforms for WordPress, Magento, Shopify, etc. There is not much difference between Dynamic Yield vs Monetate in this case.
Both Dynamic Yield and Monetate work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, website builders, landing page builders.
The pricing information of both Dynamic Yield and Monetate are not publicly available. You need to request them for a quote.
Both Dynamic Yield and Monetate support plenty of third-party integrations with other marketing, analytics, CRM, collaboration and helpdesk tools such as Google Analytics, Zapier, Slack, Google Drive.
There are plenty of alternatives to Dynamic Yield such as Hotjar, FullStory that feature conversion rate optimization. Similarly, there are many alternatives to Monetate such as Taplytics, VWO, Optimizely that support personalization.
Conclusion – Dynamic Yield vs Monetate
Both Dynamic Yield and Monetate are mature products with robust features. If you are looking for a good conversion rate optimization platform then go for Dynamic Yield. If you are looking for content personalization software, then go for Monetate.