Dynamic Yield Review, Pricing, Features, Benefits, Pros & Cons

Dynamic Yield is an AI-based omnichannel personalization platform that is smart enough to understand user behavior across multiple channels and devices and personalize their user experience. Here’s our Dynamic Yield review to help you decide if it is the right tool for your business.


Dynamic Yield Review, Pricing, Features, Benefits, Pros & Cons

Here’s our detailed Dynamic Yield review, pricing, features, benefits, pros and cons.


Dynamic Yield Review

Dynamic Yield is an AI-based conversion rate optimization platform that is intelligent enough to track user behavior across devices, platforms and channels, and personalize their experience.

It is useful to improve sales and customer engagement. You just need to drop their tracking code on your website, and it will do the rest.

It will automatically collect user data that you can analyze to create personalized campaigns. It can be used to deliver unique shopping experiences and customize websites as per user behavior.

It has applications in many industries – media, ecommerce, travel, and even B2C marketers.

Dynamic Yield makes it easy to tweak your marketing campaigns quickly, measure results and optimize campaigns. In fact, businesses can test multiple personalizations at the same time, from a single, unified platform.

In fact, it can be used to not only send personalized messages but also display personalize marketing content, and other website materials.

It is suitable for medium-large businesses and might be expensive for SMBs and startups.


Dynamic Yield Benefits

Here are the key benefits of Dynamic Yield:

  • Improve user engagement
  • Understand user behavior
  • Reduce bounce rate
  • Get more signups
  • Get more subscribers


Dynamic Yield Features

Here are the key features of Dynamic Yield:

  • Segmentation
  • Personalization
  • Optimization
  • Messaging
  • Recommendations
  • Personalized Emails
  • Mobile Personalization
  • Dynamic Advertising
  • Customer Segmentation
  • Customer Data Management
  • Personalization & Targeting
  • Recommendations
  • Testing & Optimization
  • Behavioral Messaging
  • Triggering Engine


Dynamic Yield Pricing

Dynamic Yield’s pricing is not publicly available. You need to request for a quote. So it might be expensive for small-medium businesses and startups.


Dynamic Yield Pros and Cons


  • Many useful features
  • Robust platform
  • AI-based
  • Plenty of third-party integrations


  • Nothing big enough to be listed here


Final Verdict

Dynamic Yield is a mature personalization and conversion rate optimization platform that is suitable for medium-large businesses. It allows you to understand user behavior and personalize user experience to convert more visitors into customers.