Drip vs MailChimp : In-Depth Comparison

Drip and Mailchimp are two popular email marketing tools that offer plenty of features. Here’s a detailed comparison of Drip vs Mailchimp to help you decide which is the best email marketing software for your business.


Drip vs MailChimp : In-Depth Comparison

Here’s a step by step comparison of Drip vs Mailchimp.



Drip is a powerful email marketing tool that allows you to design stunning email templates, send automated emails and optimize your email marketing campaigns. It is suitable for small-medium businesses as well as large enterprises.

Mailchimp is also a popular email marketing tool that features a drag & drop email builder, customizable elements, template library, A/B testing and conversion rate optimization. It also provides a landing page builder to help you gather email addresses of site visitors, reduce bounce rate, and improve conversion rate.



Drip offers many useful features such as:

  • Tags, Custom Fields, and Events
  • Purchase Intent Marketing
  • Native Integrations
  • Easy Implementation
  • Flexible API
  • Email Builders
  • Automation Workflows
  • Multi-channel Marketing
  • Email Campaigns
  • Content Customization
  • Segmentation
  • Custom Conversion Tracking
  • Native Reports & Dashboards
  • Exportable Data Sets

Here’s the detailed list of features offered by Drip.


Mailchimp also offers many features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp landing page builder.


Setup and Ease of Use

Both are cloud-based, standalone tools and don’t require any setup. You can simply signup and start using them immediately. They both provide plugins for integration with WordPress, Shopify, Magento, etc.


Supported Platforms

Both Drip and Mailchimp work well with all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, website builders.



Drip offers a free trial, with paid plans starting from $49/month. Mailchimp also offers a free plan, with paid plans starting from $10/month.



Both Drip and Mailchimp support plenty of third-party integrations with other tools such as Google Analytics, Slack, Zapier, Google Drive, Dropbox.



There are plenty of alternatives to Drip such as GetResponse. Similarly, there are many alternatives to Mailchimp such as AWeber.


Conclusion – Drip vs Mailchimp

Both Drip and Mailchimp are mature products that offer many robust features. They are both good at what they do. You can’t go wrong with either of them.


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