Decibel Insight vs Hotjar : In-Depth Comparison

Decibel Insight and Hotjar are two popular marketing tools that offer many useful features. Here’s a detailed comparison of Decibel Insight vs Hotjar to help you decide the right tool for your business.


Decibel Insight vs Hotjar

Here’s a step by step comparison of Decibel Insight vs Hotjar.



Decibel Insight is a powerful behavioral analytics tool that allows you to understand how users interact with your website, apps, products. You can use it to improve conversion rate, drive signups, understand UX issues, and get more email subscribers. It is suitable for medium-large websites and might not suitable for small websites and startups.

Hotjar is a popular conversion rate optimization platform that features heatmaps, session replay, conversion funnels, form analytics, opinion polls, and micro surveys. It provides a great way to collect user feedback implicitly via heatmaps & session replays, as well as gather feedback explicitly via opinion polls and surveys. It is suitable for bloggers, freelancers, marketers, small-medium businesses and large enterprises.



Decibel Insight focuses on behavioral analytics with features such as:

  • Session Replay
  • Advanced segmentation
  • Behavioral alerts
  • Consultancy services
  • Dedicated account management
  • Dynamic heatmaps
  • Error reporting
  • Form analytics
  • Funnel visualization
  • Integrates with split testing tools
  • Tag manager deployment
  • Visitor session replay

Here’s the detailed list of features offered by Decibel Insight.

Hotjar focuses on conversion rate optimization (CRO) with features such as:

  • Heatmaps
  • Session Recording
  • Feedback polls
  • Multi device support
  • Conversion funnels
  • Sentiment analysis
  • Form analysis
  • Supports 40+ languages
  • Session replay
  • Incident reports
  • Surveys
  • NPS
  • IP blocking
  • Engagement visualization

Here’s the detailed list of features offered by Hotjar.


Setup and Ease of Use

Both Decibel Insight and Hotjar have a similar setup. You need to paste a piece of code on your web pages where you want these tools to collect visitor data. Once installed, you can monitor your website via their online dashboards. You can also install them via Google Tag Manager, or directly use a plugin from any of the popular platforms such as WordPress, Magento, Shopify, etc.


Supported Platforms

Decibel Insight and Hotjar work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management platforms and website builders. There is not much difference between Decibel Insight vs Hotjar.



Decibel Insight’s pricing is not available publicly. You need to request a quote. Hotjar offers a free plan that supports upto 2,000 pageviews, with paid plans starting from $29/month.



Decibel Insight supports integrations with a number of split testing, analytics and customer feedback tools. Hotjar integrates with Optimizely, Omniconvert, and Hubspot.



There are plenty of alternatives to Decibel Insight such as FullStory, ClickTale, etc that provide behavioral analytics. Similarly, there are many alternatives to Hotjar such as Crazy Egg, Freshmarketer, Zoho Pagesense, etc that offer conversion rate optimization.


Conclusion – Decibel Insight vs Hotjar

Both Decibel Insight and Hotjar are mature, feature-rich products. However, Decibel Insight is more affordable for medium-large businesses and enterprises. If you are small-medium business or a startup, you can try Hotjar. If you are a medium-large business, you can try either of them. They are both worth a try.