Decibel Insight vs ClickTale : In-Depth Comparison


Decibel Insight and ClickTale are two popular behavioral analytics and conversion rate optimization platforms that offer many useful features. Here’s a detailed comparison of Decibel Insight vs ClickTale to help you decide the right tool for your business.

 

Decibel Insight vs ClickTale

Here’s a step by step comparison of Decibel Insight vs ClickTale.

 

Overview

Decibel Insight is a behavioral analytics tool that allows you to measure and analyze user behavior on your website, app and digital products. It allows you to improve conversion rate, reduce bounce rate, get more signups and email subscribers. It is suitable for medium-large businesses and might not be affordable for small businesses and startups.

ClickTale is a mouse movement tracking and heatmap analytics tool that allows you to understand user behavior on your website by tracking site visitors’ mouse movements, clicks, scrolls, form interactions and keypresses. It also provides A/B testing and multivariate testing that allows you to create web page variations that you can test on your site visitors to determine the best version. It is suitable for medium-large businesses and might be expensive for small businesses.

 

Features

Decibel Insight focuses on behavioral analytics with features such as:

  • Session Replay
  • Advanced segmentation
  • Behavioral alerts
  • Consultancy services
  • Dedicated account management
  • Dynamic heatmaps
  • Error reporting
  • Form analytics
  • Funnel visualization
  • Integrates with split testing tools
  • Tag manager deployment
  • Visitor session replay

Here’s the detailed list of features offered by Decibel Insight.

ClickTale focuses on mouse tracking and conversion rate optimization with features such as:

  • Heatmaps
  • A/B testing
  • Multi variate testing
  • Conversion analytics
  • Dashboards
  • Reports
  • Behavioral analysis
  • Error reports
  • Visual editor

Here’s the detailed list of features offered by ClickTale.

 

Setup and Ease of Use

Both Decibel Insight and ClickTale have a similar setup. You need to paste a piece of code on the web pages where you want these tools to collect visitor data. Once installed, you can monitor your website via online dashboards. You can also install them via Google Tag Manager, or directly use a plugin from any of the popular platforms such as WordPress, Magento, Shopify, etc.

 

Supported Platforms

Both Decibel Insight and ClickTale work well on all websites, mobile sites, blogging platforms, ecommerce platforms, content management systems, and website builders. There is not much difference between Decibel Insight vs ClickTale in this case.

 

Pricing

Both Decibel Insight and ClickTale’s pricing are not publicly available. You need to request for a quote.

 

Integrations

Both Decibel Insight and ClickTale integrate with many marketing, analytics, A/B testing, customer support and CRM tools.

 

Alternatives

There are many alternatives to Decibel Insight such as Hotjar, Crazy Egg, etc that are affordable and provide similar features. Similarly, there are plenty of alternatives to ClickTale such as Clicky, Freshmarketer, Zoho Pagesense that offer conversion rate optimization (CRO) tools.

 

Conclusion – Decibel Insight vs ClickTale

Both Decibel Insight and ClickTale are feature-rich, mature products that offer many robust features. They are both great options for medium-large businesses and enterprises, and might be expensive for small businesses and startups. If you are an SMB, then you can try more affordable options like Crazy Egg, Hotjar or Google Optimize