A Social Media calendar allows marketers to plan out their social media marketing tasks weeks, or even months in advance so they clearly know what social posts to share on which social media websites, and how to measure & improve their performance. Without a social media calendar, it can be overwhelming to keep track of your social media activities and successfully execute your social media marketing strategy.
Here’s how you can create a social content calendar to make the most of your social marketing strategy.
Why you need a Social Media Calendar?
Social Media Calendar makes it easy to create a list of social media activities to increase your reach and engagement, organize them over the course of a week/month/year, and coordinate with your team members to execute your marketing strategy well within the deadline. It allows you to consistently share awesome content with your audience, measure and analyze campaign performance to find out what’s working.
How to Create Social Media Calendar?
Here are 4 steps to create a social media calendar for your marketing strategy.
1. Identify your top performing content
The first step is to clearly find out your top performing content that strikes a chord with your target audience. Use a social media analytics tool to find out which posts drive most visitors, which ones got most likes, shares, re-tweets, and comments. Similarly, find out the top performing topics on your blog. This will tell you what kind of content your audience likes to consume the most.
Also, find out the most engaging form of content for your audience. Do they like blog posts, whitepapers, slides, or just videos? Analyze each type of content from your past social media posts to find out which content type drive maximum traffic and engagement.
Also, keep track of the content posted by your competitors and how much engagement it receives. You can even analyze their social media profiles & business pages to find out their top performing posts. This will also help you figure out the most suitable topics for your audience.
You can also read 12 Ways to Increase Twitter Engagement & Reach for your business.
2. Determine Suitable Post Frequency
The next step is to determine how often you should publish your social media posts. It depends on various factors such as your industry, your audience and social media network. For example, it’s normal to post 5-10 times a day on Twitter. However, if you do that on other social networks like Facebook & LinkedIn, you’ll be seen as a spammer. Also, ensure that your posts are high relevant and useful for your target audience.
According to Constant Contact, here are some basic guidelines on how frequently you should post on various social media platforms:
- Facebook: 3-10 times per week
- Twitter: at least 5 times a day
- LinkedIn: 2-5 times per week
- Google+: 3-10 times per week
- Pinterest: 5-10 times per day
You can always customize the frequency according to your business and target audience. Also, check out how frequently your competitors post on social media. You can also follow influencers and industry experts to find out how frequently they post on social media websites.
3. Curate or Create Great Content for sharing
Once you know what kind of content your target audience likes and how frequently you should publish on each social network, the next step is to find awesome content to share with your audience. Now, either you can create your own content(e.g blog posts, articles, white papers) or curate relevant content from other sites and share them with your social media audience. There are plenty of content curation tools available to find great content online. Let’s look at 3 popular ones.
BuzzSumo is an awesome content search and curation platform that makes it super easy to quickly search for top performing content by simply typing the keyword or topic. You even type a website (of your competitor) and BuzzSumo will immediately show you the top performing content relevant to that website. For each article, BuzzSumo provides the number of shares on popular social networks like Facebook, Twitter and LinkedIn. You can even sort search results by date or content type, as well view backlinks to an article, and its sharers. It’s an amazing social media tool to find trending content for your audience.
You can also check out our list of Best Twitter Hashtag Analytics Tools to find the best hashtags for your social marketing campaigns, and track the latest tweets & posts around them.
Scoop.It is another amazing content curation platform for both businesses and marketers, that allows you to search, edit and share high quality content with your audience. Did you know that Scoop.It crawls more than 35 million pages every day and indexes them based on topic relevance? This makes it really easy to quickly find relevant and useful content that you can publish on social media networks.
Bonus Read : How to Create a Content Marketing Strategy
Feedly is a great content curation tool that makes it easy to aggregate RSS feeds, and organize them into sections (such as Health, Business, Finance, etc) based on keywords and topics. You can browse these articles by popularity or relevance.
4. Populate your Social Media Calendar
Once you know what to publish and when, you can use one of the Social Media Scheduling Tools to schedule your social posts as well as create your social media calendar. This enables you to clearly visualize your social media marketing plan and take action.
Fill your calendar with social media posts created using your own blog posts & articles, as well as curated content that are highly relevant and useful for your target audience. This will ensure that your audience gets to regularly read high quality content from your site, which in turn will compel them to follow you.
Also, if there are any key industry events such as conferences, conventions, expos, etc. or relevant holidays such as Thanksgiving, Labor Day, etc. ensure that you create special content around these occasions to promote your brand on social media.
Finally, if there are any internal milestones such as product updates, feature releases, new product launches, etc ensure that you also create dedicated content around them to promote your business accomplishments. Ensure that you clearly plan the resources required for each announcement. For example, some announcements may require a series of social posts whereas others might need just one.
You can also use your social media calendar to plan how to post content that showcases your business – its culture, offices, employees and even customers, for that matter.
You can also read how to create content calendar for your business.
A Social media calendar enables your company to plan its social media activities well in advance, identify the required resources and coordinate them with your marketing team to produce outstanding social media content that’s interesting and engaging, grows your audience and drives more business. It empowers your team to create successful social media campaigns on a consistent basis.
Do you have any tips about using Social Media Calendars?