Crazy Egg vs Optimizely : In-Depth Comparison

Crazy Egg and Optimizely are two different types of tools used to improve website conversion rate. Here’s the detailed comparison of Crazy Egg vs Optimizely to help you decide which is the right conversion rate optimization tool for your business.


Crazy Egg vs Optimizely

Here’s a step-by-step comparison of Crazy Egg vs Optimizely.



Crazy Egg is a heatmap analytics and A/B testing tool for websites. It allows you to understand user behavior by tracking mouse movements, clicks, scrolls, keyboard inputs and form interactions. Its A/B testing feature allows you to experiment different web page variations on site visitors to determine the most converting one. It s suitable for small-medium businesses as well as large enterprises.

Optimizely is an A/B testing platform that also supports split testing and multivariate testing. It doesn’t support heatmaps and session replays. It is suitable for medium-large businesses and might be expensive for small businesses.



Crazy Egg focuses mainly on heatmap analytics, with support for A/B testing. Its key features are:

  • Heatmap Analytics
  • Scroll map analytics
  • In-page analytics
  • Easy to setup
  • A/B testing
  • Design Testing
  • Conversion Rate Optimization
  • Confetti Click Tracking
  • Mobile Tap Tracking
  • Snapshots
  • Overlays
  • Session Recordings

Here’s the detailed list of features offered by Crazy Egg.


Optimizely focuses mainly on A/B testing, with features such as:

  • A/B Testing
  • Multivariate testing
  • Audience targeting
  • Multipage testing
  • Mobile testing
  • Campaign management
  • Behavioral targeting

Here’s the detailed list of features offered by Optimizely.



Setup and Ease of Use

Both Crazy Egg and Optimizely have similar setup. You need to paste a piece of code on your website. So you might need a bit of technical assistance initially. After that, you can create marketing campaigns without any technical assistance. Both Crazy Egg and Optimizely also provide plugins for popular platforms like WordPress, Shopify. You can also install them via Google Tag Manager. They are both well designed and easy to use.


Supported Platforms

You can use both Crazy Egg and Optimizely on any website, built using any technology (PHP, Java, Python, Ruby, etc). You can also install it on popular platforms like WordPress, Shopify, BigCommerce, Drupal, Joomla, etc. There is not much difference between Crazy Egg vs Optimizely in this case.



Both Crazy Egg and Optimizely are mature platforms that integrate with other marketing tools like Google Analytics, Hubspot, Marketo, etc.



Crazy Egg offers a free trial, with paid plans starting from $24/month. Optimizely’s pricing information is not available publicly, and you need to request for quote.



There are many alternatives to Crazy Egg such as SessionCam, MouseStats, Mouseflow, etc that offer session replay and heatmaps.

Similarly, there are many alternatives to Optimizely such as VWO, Freshmarketer, Zoho Pagesense that offers many features in addition to A/B testing.


Conclusion – Crazy Egg vs Optimizely

If you are looking for a heatmap tool which also features A/B testing, for small-medium businesses, go for Crazy Egg. If you are looking for mainly an A/B testing and multivariate testing platform, for medium-large businesses, go for Optimizely.