Crazy Egg and Hotjar are two popular website conversion optimization tools that offer many similar features. Here’s a detailed comparison of Crazy Egg vs Hotjar to help you decide the best website conversion tool for your business.
Crazy Egg vs Hotjar
Here’s a step-by-step comparison of Crazy Egg vs Hotjar
Crazy Egg is a heatmap tool and A/B testing software that provides many useful features such as mouse movement tracking, click tracking, scroll tracking, heatmap generation, and more. It also gives you lots of useful information such as their location, language, browser, device, etc. It is suitable for small-medium businesses as well as large enterprises.
Hotjar is a comprehensive conversion rate optimization platform. It offers many conversion-related features such as session replay, heatmaps, conversion funnels, form analytics, opinion polls, micro surveys. It is suitable for medium-large businesses although it does offer a free plan suitable for small businesses and freelancers.
Crazy Egg’s features focus more on heatmap analytics and A/B testing. Here are the key features offered by Crazy Egg:
- Heatmap Analytics
- Scroll map analytics
- In-page analytics
- Easy to setup
- A/B testing
- Design Testing
- Conversion Rate Optimization
- Confetti Click Tracking
- Mobile Tap Tracking
- Session Recordings
Here’s the detailed list of features offered by Crazy Egg.
Hotjar focuses more on conversion rate optimization. Its offers features such as:
- Session Recording
- Feedback polls
- Multi device support
- Conversion funnels
- Sentiment analysis
- Form analysis
- Supports 40+ languages
- Session replay
- Incident reports
- IP blocking
- Engagement visualization
Here’s the detailed list of features offered by Hotjar.
Both Crazy Egg and Hotjar are matured website conversion tools that work on all web platforms (PHP, JS, Python, Ruby, etc). They also work well with all major publishing platforms and content management systems such as WordPress, Magento, Shopify, BigCommerce, SquareSpace, etc.
Setup and Ease of Use
Both Crazy Egg and Hotjar are very easy to use, well designed, and documented. All you need to do is drop a piece of code on your site, and you are good to go. However, non-technical marketers will need to take help of a web developer to install them on websites. Once installed, you can create marketing campaigns without any technical assistance. If you don’t have technical assistance available, you can install them via Google Tag Manager. They both also offer plugins for popular platforms like WordPress, Shopify. There is not much difference between Crazy Egg vs Hotjar in this case.
Crazy Egg offers a free trial, with paid plans starting from $24/month. Hotjar offers a free plan that supports upto 2000 pageviews/month, with paid plans starting from $29/month.
Both Crazy Egg and Hotjar are mature platforms that support plenty of third-party platforms such as Shopify, BigCommerce, etc.
There are plenty of alternatives to Crazy Egg such as Mousestats, Clicktale, Lucky Orange, etc. that support heatmap analytics.
Similarly, there are plenty of alternatives to Hotjar such as Mouseflow, Inspectlet, Freshmarketer, etc. that offer conversion rate optimization and A/B testing.
Conclusion – Crazy Egg vs Hotjar
If you are looking for a simple heatmap analytics tool, then go for Crazy Egg. It also offers A/B testing. However, if you are looking for a more comprehensive conversion platform, then go for Hotjar. It doesn’t offer A/B testing but offers many other conversion-related features such as session replay, conversion funnels, etc.