Crazy Egg and FullStory are two popular website conversion tools used by many businesses. Here’s our detailed comparison of Crazy Egg vs FullStory to help you decide the best conversion rate optimization tool for your business.
Crazy Egg vs FullStory
Here’s a step-by-step comparison of Crazy Egg vs FullStory.
Crazy Egg is a popular heatmap tool that helps you understand user behavior by tracking their mouse movements, clicks, scrolls and keyboard inputs while they browse your site. It has also started supporting A/B testing that allows you to test variations of your web pages on your site visitors, to determine the most converting one. It is suitable for small-medium businesses and large enterprises.
FullStory is a complete conversion rate optimization software that offers many useful features such as session recordings & replay, heatmaps, conversion funnels, etc. It is suitable for medium-large businesses and might be expensive for small businesses.
Crazy Egg focuses more on heatmap analytics with features such as :
- Heatmap Analytics
- Scroll map analytics
- In-page analytics
- Easy to setup
- A/B testing
- Design Testing
- Conversion Rate Optimization
- Confetti Click Tracking
- Mobile Tap Tracking
- Session Recordings
Here’s the detailed list of features offered by Crazy Egg.
FullStory focuses more on conversion rate optimization, with features such as:
- Session recording
- Session replay
- Console recording
- Exclude elements
- Blacklisting & Whitelisting of IPs
- AJAX recording
- Single Sign on
- GDPR compliance
- Custom variables
- Custom events
- Error clicks
- Dead clicks
- Rage clicks
- Thrashing mouse
- Advanced playback controls
- Session history
Here’s the detailed list of features offered by FullStory.
Setup and Ease of Use
Both Crazy Egg and FullStory have a similar setup. You need to paste a piece of code on your website. So you might need to technical assistance with it. Otherwise, you can use their plugins for WordPress, Shopify, Magento, etc or add them via Google Tag Manager. Once installed, you don’t need any technical assistance to create marketing campaigns. They are both well-designed and documented. There is not much difference between Crazy Egg vs FullStory.
Both Crazy Egg and FullStory work well on websites built using any of the popular platforms like PHP, JSP, ASP, Python, Ruby, etc. or even plain HTML sites.
Crazy Egg offers a free trial, with paid plans starting from $24/month. FullStory offers a free plan that supports 1,000 page views/month, with paid plans starting from $199/month.
Both Crazy Egg and FullStory integrate well with other popular marketing tools such as Google Analytics, HubSpot, Marketo, etc.
There are plenty of alternatives to Crazy Egg such as SessionCam, Mousestats, etc. that support heatmaps. Similarly, there are many alternatives to FullStory such as Hotjar, Freshmarketer, Zoho Pagesense that feature conversion rate optimization.
Conclusion – Crazy Egg vs FullStory
If you are looking for a heatmap tool with A/B testing capabilities, go for Crazy Egg. However, if you are looking for a more comprehensive conversion rate optimization platform, then go for FullStory.