Crazy Egg and Google Analytics tool are two very popular but two very different marketing tools. If you don’t understand their key differences, then you might end up picking the wrong tool for your website. Here’s a detailed comparison of Crazy Egg vs Google Analytics to help you pick the right one for your business.
Crazy Egg vs Google Analytics
Here’s a step-by-step comparison of Crazy Egg vs Google Analytics.
Crazy Egg is a heatmap tool that allows you to monitor website visitors’ mouse movements, clicks, scrolls, keypress and other interactions with your website, and understand user behavior. It also supports A/B testing that allows you to test web page variations and pick the best one.
Google Analytics is a web analytics tool that allows you to track your website visitors and analyze their information such as their location, language, browser, device, etc. It doesn’t support session replays, heatmaps and A/B testing provided by Crazy Egg. However, it provides much more comprehensive analytics.
Crazy Egg focuses more on heatmap with features such as:
- Heatmap Analytics
- Scroll map analytics
- In-page analytics
- Easy to setup
- A/B testing
- Design Testing
- Conversion Rate Optimization
- Confetti Click Tracking
- Mobile Tap Tracking
- Session Recordings
Here’s the detailed list of features offered by Crazy Egg.
Google Analytics focuses mainly on user analytics:
- Traffic Information
- Goal Tracking
- Website Conversion
- User Acitivity
- Audience Reports
- Flow Visualization
- Custom Reports & Dashboards
Setup and Ease of Use
Both Crazy Egg and Google Analytics have similar setup. You need to paste a piece of code (tracking pixel) on your website and then these tools will automatically start collecting visitor data which you can access from their dashboards online. If you don’t have technical assistance, you can install them via Google Tag Manager. If you use one of the popular platforms such as WordPress, Magento, Shopify, etc. then you can directly use their plugins. They are both well-designed, easy to use and well-documented. There is not much difference between Crazy Egg vs Google Analytics in this case.
Both Crazy Egg and Google Analytics work well on all websites, mobile sites and even mobile apps.
While Google Analytics is free to use, Crazy Egg offers a free trial, with paid plans starting from $24/month.
Crazy Egg integrates with plenty of other popular marketing tools like Hubspot, Marketo, Mailchimp, etc.. While Google Analytics doesn’t integrate with other tools, most marketing tools integrate with it.
There are many alternatives to Crazy Egg such as Hotjar, Freshmarketer, Zoho Pagesense, etc that support heatmap and A/B testing. Similarly, there are many alternatives to Google Analytics like Piwik, that support web analytics.
Conclusion – Crazy Egg vs Google Analytics
If you are looking for a heatmap and A/B testing tool, go for Crazy Egg. It doesn’t provide web analytics, the way Google Analytics does. On the other hand, if you are looking for a web analytics tool, go for Google Analytics. However, it doesn’t provide heatmap, session replay, A/B testing the way Crazy Egg does.