ConvertKit vs Mailchimp : In-Depth Comparison

ConvertKit and Mailchimp are two popular email marketing software that offer plenty of useful features. Here’s our detailed comparison of ConvertKit vs Mailchimp to help you decide which is the right tool for your business.


ConvertKit vs Mailchimp

Here’s a step by step comparison of ConvertKit vs Mailchimp.



ConvertKit is a feature-rich email marketing tool that allows you to easily build, launch, monitor, optimize email marketing campaigns with just a few clicks. It is suitable for small-medium businesses as well as large enterprises.

Mailchimp is a powerful email marketing platform that allows you to gather email addresses from your website visitors, build email list, compose emails using drag & drop, automate email campaigns, and do A/B testing. It also features a landing page builder.



ConvertKit focuses on email marketing with features such as:

  • Automation rules
  • Automation blueprints
  • Broadcasts
  • Custom CSS
  • Click through tracking
  • Custom opt-in forms
  • Custom segmenting
  • Custom patterns & textures
  • Drag-n-drop interface
  • Customizable landing page design
  • Drip email marketing
  • Email sequences
  • Email scheduling
  • Landing page templates
  • Open rate tracking
  • Multiple incentives
  • Personalized messages
  • Subscriber exclusion
  • Post-specific opt-in forms
  • Visual editor

Here’s the detailed list of features offered by Convertkit.


Mailchimp also offers many useful features such as:

  • Email Marketing
  • Landing Pages
  • Google Remarketing Ads
  • Facebook Ads
  • Instagram Ads
  • Postcards
  • BigCommerce Integration
  • Eventbrite Integration
  • Salesforce Integration
  • Square Integration
  • WooCommerce Integration
  • Abandoned Cart Analytics
  • RSS to Email
  • Product Recommendations
  • Order Notifications
  • Welcome Automation
  • CRM
  • Segmentation
  • Personalization
  • A/B Testing
  • Reports

Here’s the detailed list of features offered by Mailchimp.


Setup and Ease of Use

Both Convertkit and Mailchimp are cloud-based, standalone email marketing tools that require no setup. You can simply sign up for and start using them immediately. They are both well-documented, well-designed and easy to use. There is not much difference between Convertkit vs Mailchimp in this case.


Supported Platforms

Both Convertkit and Mailchimp work well on all websites, blogs, online stores, blogging platforms, ecommerce paltforms, content management systems, web apps and mobile apps.



Convertkit’s paid plans start from $29/month. Mailchimp offers a free plan, with paid plans start from $9.99/month.



Both Convertkit and Mailchimp support plenty of third-party integrations with popular tools such as Google Analytics, Dropbox, Slack, Zapier, Google Drive.



There are plenty of alternatives to Convertkit such as ActiveCampaign, Campaign Monitor. Similarly, there are many alternatives to Mailchimp such as ActiveCampaign, GetResponse.


Conclusion – Convertkit vs Mailchimp

Both ConvertKit and Mailchimp are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.