Constant Contact vs Mailchimp : In-Depth Comparison


Constant Contact and Mailchimp are two powerful email marketing tools that offer many useful features. Here’s our detailed comparison of Constant Contact vs Mailchimp to help you decide which is the right tool for your business.

 

Constant Contact vs Mailchimp

Here’s a step by step comparison of Constant Contact vs Mailchimp.

 

Overview

Constant Contact is a feature-rich email marketing tool that allows you to easily build email lists using pre-built widgets & forms, compose stunning emails, automate email marketing and optimize their conversion rate. It is suitable for small-medium businesses as well as large enterprises.

MailChimp is one of the most popular email marketing tool that allows you to easily build stunning emails using a drag & drop email builder and a vast template library, automatically send them to your target audience with just a few clicks. It also features a landing page builder and A/B testing tools. Mailchimp is suitable for small-medium businesses as well as large enterprises.

 

Features

Constant Contact offers many useful features such as:

  • List-Building Tools
  • Contact Management
  • Social Media Sharing Tools
  • Tracking & Reporting
  • Image Library
  • Marketing Automation
  • Apps & Integrations
  • Facebook Fan Promotion
  • Opens & Click Tracking
  • Events Registration & Management
  • Deliverability
  • Mobile Email Marketing

Here’s the detailed list of features offered by Constant Contact.

 

Mailchimp also offers many features such as:

  • Email Beamer
  • Email Templates
  • Email Designer
  • Integrations
  • Multi-User Accounts
  • Merge Tags
  • Custom Forms
  • Subscriber Profiles
  • Segmentation and Groups
  • Automation
  • Email Delivery
  • Spam Filter Diagnostics
  • Geolocation
  • RSS-to-Email
  • Email Client Testing
  • Delivery by Time Zone
  • MailChimp Coupon Scanner
  • A/B Testing
  • MailChimp Editor
  • MailChimp Snap
  • MailChimp Mobile
  • MailChimp VIPs
  • SMS for Events
  • Mobile Signup Forms
  • Campaign Archives
  • Social Sharing
  • Social Profiles
  • Reports

Here’s the detailed list of features offered by Mailchimp.

 

Setup and Ease of Use

Both Constant Contact and Mailchimp don’t require any setup. You can simply sign up and start using their service immediately. They are both well-designed, easy to use and well-documented.  There is not much difference between Constant Contact vs Mailchimp in this case.

 

Supported Platforms

Both Constant Contact and Mailchimp are standalone email marketing software that work well with all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems.

 

Pricing

Constant Contact’s paid plans start from $20/month. Mailchimp offers a free plan, with paid plans starting from $9.99/month.

 

Integrations

Both Constant Contact and Mailchimp support plenty of third-party integrations with popular tools such as Google Drive, Dropbox, Slack, Zapier, Google Analytics.

 

Alternatives

There are many alternatives to Constant Contact such as AWeber, GetResponse that offer similar features. Similarly, there are plenty of alternatives to Mailchimp such as CampaignMonitor, ActiveCampaign that offer many useful features.

 

Conclusion – Constant Contact vs MailChimp

Both Constant Contact and Mailchimp are mature products with robust features. However, Mailchimp offers more features landing page builders at a lower price. It even has a free plan. So try out Mailchimp. If it doesn’t meet yourr requirements, then go for Constant Contact.