Constant Contact vs ConvertKit : In-Depth Comparison


Both Constant Contact and Convertkit are two popular email marketing tools that offer many useful features. Here’s a detailed comparison of Constant Contact vs Convertkit to help you decide which is the right tool for your business.

 

Constant Contact vs ConvertKit

Here’s a step by step comparison of Constant Contact vs Convertkit.

 

Overview

Constant Contact is feature-rich email marketing tool that features a drag & drop builder, a vast template library, A/B testing and conversion rate optimization tools. It is suitable for small-medium businesses as well as large enterprises.

ConvertKit is a powerful email marketing software that allows you to easily compose stunning email marketing campaigns without any coding, and automate your emails. It also provides robust analytics to help you improve the effectiveness of your campaigns. It is suitable for small-medium businesses as well as large enterprises.

 

Features

Constant Contact offers many useful features such as:

  • List-Building Tools
  • Contact Management
  • Social Media Sharing Tools
  • Tracking & Reporting
  • Image Library
  • Marketing Automation
  • Apps & Integrations
  • Facebook Fan Promotion
  • Opens & Click Tracking
  • Events Registration & Management
  • Deliverability
  • Mobile Email Marketing

Here’s the detailed list of features offered by Constant Contact.

 

ConvertKit also offers many useful features such as:

  • Drag-n-drop interface
  • Automation blueprints
  • Broadcasts
  • Automation rules
  • Click through tracking
  • Custom opt-in forms
  • Custom CSS
  • Custom patterns & textures
  • Customizable landing page design
  • Custom segmenting
  • Drip email marketing
  • Email sequences
  • Email scheduling
  • Landing page templates
  • Open rate tracking
  • Multiple incentives
  • Personalized messages
  • Subscriber exclusion
  • Post-specific opt-in forms
  • Visual editor

Here’s the detailed list of features offered by Convertkit.

 

Setup and Ease of Use

Both Constant Contact and ConvertKit are cloud-based, standalone email marketing tools that require no setup. You can simply sign up for and start using their service. They both provide tons of integrations to help you get started quickly. They are both well-documented, well-designed and easy to use. There is not much difference between Constant Contact vs ConvertKit in this case.

 

Supported Platforms

Both Constant Contact and ConvertKit work well with all websites, blogs, online stores, blogging platforms, ecommerce platforms, content management systems, web apps and mobile apps.

 

Pricing

Constant Contact’s paid plans start from $20/month. ConvertKit’s paid plans start from $29/month.

 

Integrations

Both Constant Contact and Convertkit support plenty of third-party integrations with popular tools such as Google Analytics, Google Drive, Dropbox, Slack, Zapier, etc.

 

Alternatives

There are plenty of alternatives to Constant Contact such as ActiveCampaign, Mailchimp that offer similar features. There are also many alternatives to Convertkit such as Campaign Monitor, AWeber.

 

Conclusion – Constant Contact vs Convertkit

Both Constant Contact and Convertkit are mature products with robust features. They are both good at what they do. You can’t go wrong with either of them.